Senior Manager, Product Manager - Bank Marketing Adtech

Discover Financial
Virginia, New York, Wilmington
Workplace: OnsiteFull timeUSD 200,700 - 229,100 annuallyFunction: Product ManagementExperience: 4+ yearsEducation: bachelorsSkills: ["Human-centered product thinking","Business strategy analysis","Integrated problem solving","Transformational leadership"]

Lead product strategy and execution for Capital One’s Bank Marketing adtech platform, partnering with marketing strategists, product managers, and engineers. Set the vision for a personalized, intelligent advertising technology stack, driving scalable growth and efficiency across digital channels. Apply human-centered, technology-driven product thinking to monitor and enhance capabilities spanning data, machine learning, measurement, experimentation, automation, and marketing workflow management.

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Discover Financial
Discover Financial
2 weeks ago

Senior Manager, Product Manager - Bank Marketing Adtech

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Job Summary

Lead product strategy and execution for Capital One’s Bank Marketing adtech platform, partnering with marketing strategists, product managers, and engineers. Set the vision for a personalized, intelligent advertising technology stack, driving scalable growth and efficiency across digital channels. Apply human-centered, technology-driven product thinking to monitor and enhance capabilities spanning data, machine learning, measurement, experimentation, automation, and marketing workflow management.
Location: Virginia, New York, Wilmington
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Manager level

Key Responsibilities

  • •Set product vision and drive the roadmap for the Bank Marketing adtech stack to support digital marketing growth and efficiency goals.
  • •Build, monitor, and enhance advertising technology capabilities across digital channels.
  • •Lead cross-functional teams of marketing strategists, product managers, and engineers to scale Bank marketing.
  • •Collaborate with the Bank Marketing team to deliver personalized, intelligent marketing experiences.
  • •Use measurement, experimentation, and automation to drive continuous improvement while mitigating product risks.

Pay and Benefits

Salary: USD 200,700 - 229,100 annually

Key Requirements

  • •Bachelor’s or Master’s degree in a quantitative field (or Business/Marketing), or a Bachelor’s degree in any field with at least 4 years of Product Management experience.
  • •Experience translating business strategy and analysis into consumer-facing digital products.
  • •Proficiency in human-centered product thinking focused on internal and external customer needs.
  • •Technology-driven product mindset leveraging technology to deliver innovative and resilient solutions.
  • •Integrated problem solving to resolve complex product issues and mitigate product risks.
Experience:4+ years
Education:Bachelor's in quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems) OR Business/Marketing
Skills:Human-centered product thinkingBusiness strategy analysisIntegrated problem solvingTransformational leadership
Tech Stack:AdtechAdvertising technology stackDigital experienceMachine learningMeasurementExperimentationAutomationMarketing workflow management

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn