Marketing Senior Manager (Fashion)

Waitrose & Partners
London
Workplace: HybridFull timeGBP 55,500 - 88,500 annuallyFunction: Marketing & GrowthSkills: ["Customer centricity","Stakeholder management","Prioritisation","Data-informed decision making","People management"]

Lead end-to-end fashion category marketing, driving the strategy and go-to-market plans across paid, owned, and earned channels. Partner with category, customer strategy, channels, CX, loyalty, brand, and store marketing to optimise messaging, creative, retail media, and performance. Manage budgets and stakeholders, support a digital-first model, influence ‘always on’ customer communication, and help grow branded supplier campaigns.

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Waitrose & Partners
Waitrose & Partners
23 hours ago

Marketing Senior Manager (Fashion)

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Last checked: 9 hours agoStatus: Live

Job Summary

Lead end-to-end fashion category marketing, driving the strategy and go-to-market plans across paid, owned, and earned channels. Partner with category, customer strategy, channels, CX, loyalty, brand, and store marketing to optimise messaging, creative, retail media, and performance. Manage budgets and stakeholders, support a digital-first model, influence ‘always on’ customer communication, and help grow branded supplier campaigns.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own end-to-end fashion category marketing plan, execution, and performance, ensuring optimal go-to-market decisions.
  • •Deliver category marketing activity and campaigns, aligning concept, channel mix, messaging, creative, and retail media to required outcomes.
  • •Manage budgets and partner resources for the category across sales and marketing channels.
  • •Influence ‘always on’ customer communications and optimise engagement through matrixed channel experts (PR, Social, Digital, CRM).
  • •Support retail media growth by planning and delivering high-quality branded supplier campaigns.

Pay and Benefits

Salary: GBP 55,500 - 88,500 annually

Key Requirements

  • •Extensive and recent experience in fashion retail marketing with a focus on planning and delivering marketing that drives customer and commercial outcomes.
  • •Proven track record of developing and executing marketing activity using paid, owned, and earned channels.
  • •Confident operating in a fast-paced, high-pressure environment with high accountability.
  • •Highly skilled working with existing strategies to create impactful marketing plans across short- and long-term goals.
  • •Experience of people management and working with external marketing agencies and supplier partnerships.
Experience:Fashion retail marketing
Skills:Customer centricityStakeholder managementPrioritisationData-informed decision makingPeople management
Certifications:Chartered Institute of Marketing Diploma

Company Brief

Waitrose & Partners
Waitrose & Partners is a UK supermarket chain offering groceries, fresh produce, and premium food products through its network of stores and online shopping. It is part of the John Lewis Partnership and emphasizes quality, customer service, and ethical sourcing.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Bracknell, United Kingdom
Founded: 1904
WebsiteLinkedIn