Finance Manager, Marketing

Zapier
San Francisco
Workplace: RemoteFull timeUSD 158,300 - 237,500 annuallyFunction: Marketing & GrowthSkills: ["Written communication","Verbal communication","Judgment","Proactive issue spotting","Executive communication"]

Own marketing finance end-to-end by building and tracking headcount, budgets, and actuals while driving ROI-by-channel analysis. Partner closely with marketing leadership and collaborate with Sales FP&A and Corporate FP&A to connect spend to pipeline and closed-won revenue. Forecast sales pipeline based on marketing spend for GTM targets and ARR modeling, govern consistent funnel reporting definitions, and automate recurring finance processes using AI.

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FursaFursa
Zapier
Zapier
16 hours ago

Finance Manager, Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own marketing finance end-to-end by building and tracking headcount, budgets, and actuals while driving ROI-by-channel analysis. Partner closely with marketing leadership and collaborate with Sales FP&A and Corporate FP&A to connect spend to pipeline and closed-won revenue. Forecast sales pipeline based on marketing spend for GTM targets and ARR modeling, govern consistent funnel reporting definitions, and automate recurring finance processes using AI.
Location: San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own marketing FP&A end-to-end, including headcount planning, budget building, and actuals tracking against plan.
  • •Conduct channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting.
  • •Perform sales pipeline forecasting based on spend to support GTM targets and ARR modeling, flagging risks early.
  • •Serve as an embedded business partner to marketing leadership and analyze connections between marketing spend, pipeline generation, and closed-won revenue with Sales and RevOps.
  • •Track purchase orders and vendor commitments against budget, govern pipeline reporting definitions (leads, MQLs, opportunities), and use AI to automate recurring finance processes.

Pay and Benefits

Salary: USD 158,300 - 237,500 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of experience in marketing FP&A or GTM finance, or a strong investment banking background with exposure to GTM motions, with understanding of how pipeline converts to closed-won revenue.
  • •Ability to own a budget end to end, including headcount, spend actuals, and purchase orders, and communicate variances clearly to non-finance stakeholders.
  • •Strong grasp of channel-level marketing economics, including pipeline generation vs. brand and cost per pipe, and how spend links to downstream pipeline and revenue outcomes.
  • •Comfort structuring loosely-defined problems and operating effectively with ambiguity.
  • •Strong written and verbal communication skills to translate complex analysis into clear executive takeaways.
Skills:Written communicationVerbal communicationJudgmentProactive issue spottingExecutive communication
Tech Stack:Google SheetsDatabricksSnowflakeNetSuiteZipHubSpotChatGPTClaudeGemini

Company Brief

Zapier
Provides a no-code automation platform that connects apps and automates workflows for businesses and individuals, enabling integrations between thousands of web applications to streamline repetitive tasks and improve productivity.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2011
WebsiteLinkedIn