Senior Data Scientist, Marketing Science

Fora
New York
Workplace: OnsiteFull timeUSD 130,000 - 185,000 annuallyFunction: Data Science & Machine LearningSkills: ["Communication","Storytelling","Collaboration","Empathy","Problem-solving"]

Drive growth by applying marketing science to measure incrementality, design experiments (including geo tests, holdouts, and lift studies), and improve acquisition and lifecycle strategy. Own attribution and media mix modeling to inform budget allocation, and model customer value, propensity, and retention for smarter targeting and personalization. Partner with Growth teams and help raise the bar across the data organization through mentorship and best-practice development.

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FursaFursa
Fora
Fora
3 days ago

Senior Data Scientist, Marketing Science

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Last checked: 1 hour agoStatus: Live

Job Summary

Drive growth by applying marketing science to measure incrementality, design experiments (including geo tests, holdouts, and lift studies), and improve acquisition and lifecycle strategy. Own attribution and media mix modeling to inform budget allocation, and model customer value, propensity, and retention for smarter targeting and personalization. Partner with Growth teams and help raise the bar across the data organization through mentorship and best-practice development.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Drive quantitative rigor in marketing performance measurement.
  • •Design and analyze incrementality experiments, including geo tests, holdouts, and lift studies.
  • •Partner with customer acquisition, lifecycle, and membership teams to test channels and shape growth strategy.
  • •Own attribution and media mix modeling to guide where the next marketing dollar is invested.
  • •Model customer value, propensity, and retention for better targeting and personalization; mentor peers and establish best practices.

Pay and Benefits

Salary: USD 130,000 - 185,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVisionGym Membership401kCommuter BenefitsLife InsuranceEquity

Key Requirements

  • •5+ years in growth data science, marketing science, or consumer analytics experience (consumer/marketplace preferred).
  • •Deep marketing measurement experience including incrementality testing, experiment design, causal inference, attribution, and media mix modeling.
  • •Experience building machine learning models and putting them into production.
  • •Advanced SQL skills essential; proficiency in Python or another scripting language preferred.
  • •Hands-on experience with a modern cloud data stack (e.g., Airbyte, BigQuery, dbt, Hex, Omni) plus data modeling best practices; experience with LLM tools preferred.
Experience:Marketing scienceGrowth data scienceConsumer analyticsMarketplaceExperimentation
Skills:CommunicationStorytellingCollaborationEmpathyProblem-solving
Languages:English
Tech Stack:SQLPythonAirbyteBigQueryDbtHexOmniClaude CodeCursorOpenAI Codex

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Fora
Fora is a travel technology company offering corporate travel management solutions and tools to streamline business travel booking, expense control, and traveler support for organizations.
Industry: TravelTech
Website