Senior Manager, Marketing Strategy

Own end-to-end integrated marketing strategy for assigned business units across Autotrader and KBB. Partner with product, B2B marketing, sales, media, creative, analytics, and CRM/lifecycle teams to translate business objectives into full-funnel plans spanning awareness through retention. Lead strategic workstreams for initiatives like product launches, competitive responses, partnership programs, and lifecycle optimization. Serve as a trusted marketing strategy partner to business unit leaders in a fast-paced, ambiguous environment.