Senior Manager, Marketing Strategy

AutoTrader.com
United States
Workplace: HybridFull timeUSD 111,500 - 185,900 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic thinking","Systems thinking","Collaboration","Written communication","Relationship building"]

Own end-to-end integrated marketing strategy for assigned business units across Autotrader and KBB. Partner with product, B2B marketing, sales, media, creative, analytics, and CRM/lifecycle teams to translate business objectives into full-funnel plans spanning awareness through retention. Lead strategic workstreams for initiatives like product launches, competitive responses, partnership programs, and lifecycle optimization. Serve as a trusted marketing strategy partner to business unit leaders in a fast-paced, ambiguous environment.

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FursaFursa
AutoTrader.com
AutoTrader.com
1 month ago

Senior Manager, Marketing Strategy

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own end-to-end integrated marketing strategy for assigned business units across Autotrader and KBB. Partner with product, B2B marketing, sales, media, creative, analytics, and CRM/lifecycle teams to translate business objectives into full-funnel plans spanning awareness through retention. Lead strategic workstreams for initiatives like product launches, competitive responses, partnership programs, and lifecycle optimization. Serve as a trusted marketing strategy partner to business unit leaders in a fast-paced, ambiguous environment.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own end-to-end marketing strategy for assigned business units while maintaining knowledge of the full portfolio.
  • •Develop strategic plans balancing short-term goals with long-term strategy, including dual-sided marketplace dynamics.
  • •Create strategic briefs covering audience insights, segmentation, journey mapping, positioning, key messages, success metrics, and integration across channels.
  • •Develop integrated campaign strategies across brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing; brief and align agencies.
  • •Partner with business unit leaders and cross-functional stakeholders to present recommendations and deliver acquisition and retention outcomes.
Travel: Medium travel

Pay and Benefits

Salary: USD 111,500 - 185,900 annually
Perks:Health Insurance401kPaid LeaveParental LeaveLearning BudgetPet InsuranceEmployee DiscountsPaid HolidaysRetirement

Key Requirements

  • •Bachelor’s degree in a related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience (or equivalent combinations).
  • •Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels.
  • •Background working with cross-functional teams across product, B2B, analytics, creative, media, and CRM.
  • •Experience in complex business environments such as marketplace, multi-sided platform, B2B2C, or automotive.
  • •Strong strategic thinking and excellent written and verbal communication to produce briefs, recommendations, and presentations.
Experience:8+ yearsAutomotiveMarketplacesB2B2CMulti-sided platforms
Education:Bachelor's in marketing strategy, brand strategy, planning (related discipline)
Skills:Strategic thinkingSystems thinkingCollaborationWritten communicationRelationship building
Tech Stack:CRME-commerce

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AutoTrader.com
Operates a leading online marketplace for buying and selling new and used vehicles, connecting consumers, dealers, and automotive service providers with vehicle listings, pricing tools, reviews, and financing resources.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Atlanta, United States
Founded: 1997
WebsiteLinkedIn