KOL Manager

BJAK
Malaysia
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Data-driven thinking","Multitasking","Organizational skills","Attention to detail"]

Lead BJAK’s KOL and influencer ecosystem across Instagram, TikTok, YouTube, and more. You’ll identify and manage creators end-to-end, run affiliate partnerships, and translate social and market trends into campaign strategies. Own campaign and affiliate analytics (reach, engagement, CTR, conversions, ROI) and deliver monthly reporting. Partner cross-functionally with Creative, Marketing, Product, and Sales to ensure alignment, approvals, budgets, and compliant execution.

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FursaFursa
BJAK
BJAK
2 months ago

KOL Manager

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Last checked: 16 hours agoStatus: Live

Job Summary

Lead BJAK’s KOL and influencer ecosystem across Instagram, TikTok, YouTube, and more. You’ll identify and manage creators end-to-end, run affiliate partnerships, and translate social and market trends into campaign strategies. Own campaign and affiliate analytics (reach, engagement, CTR, conversions, ROI) and deliver monthly reporting. Partner cross-functionally with Creative, Marketing, Product, and Sales to ensure alignment, approvals, budgets, and compliant execution.
Location: Malaysia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Identify, evaluate, and shortlist KOLs/influencers across major social platforms.
  • •Source, brief, negotiate, onboard, and manage influencers based on campaign objectives.
  • •Oversee end-to-end campaign execution (timelines, approvals, content reviews, and KPI alignment) and maintain influencer databases.
  • •Develop and manage affiliate partnerships and optimize performance using CTR, conversions, and revenue metrics.
  • •Analyze campaign/affiliate performance and produce monthly reports while coordinating cross-functionally with Creative, Marketing, Product, and Sales.

Key Requirements

  • •3+ years of experience in Social Media, KOL/Influencer Marketing, or a similar role with a strong portfolio.
  • •Bachelor’s degree in Marketing, Communications, or a related field.
  • •Deep understanding of social media platforms, algorithms, influencer landscape, and content trends.
  • •Excellent written and verbal communication skills.
  • •Strong analytical skills using influencer or social analytics tools to track performance and measure ROI.
Experience:3+ yearsSocial mediaInfluencer marketing
Education:Bachelor's in Marketing, Communications
Skills:CommunicationData-driven thinkingMultitaskingOrganizational skillsAttention to detail
Tech Stack:InstagramTikTokYouTubeAPIsAI

Company Brief

BJAK
Bjak is a Malaysia-based insurtech that operates an online insurance comparison and distribution platform across SEA, simplifying purchase and servicing of motor and life insurance using digital tools and AI-enabled services.
Industry: InsurTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Selangor, Malaysia
Founded: 2019
Glassdoor
Glassdoor: 2.5
WebsiteLinkedInGlassdoor