Head of SEO & AEO

Asana
San Francisco, Dublin
Workplace: HybridFull timeUSD 218,000 - 256,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Data-driven decision-making","Team leadership","Executive communication","Curiosity about AI tools","Experiment-driven operating style"]

Own worldwide organic growth by scaling SEO and Answer Engine Optimization (AEO) as acquisition channels that drive trial starts, MQLs, and pipeline. Build the global SEO/AEO strategy, forecast and measurement, and lead end-to-end AEO and technical SEO (architecture, structured data, Core Web Vitals, international SEO). Manage an in-house team plus agencies, and serve as the executive SME for AI-mediated discovery.

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FursaFursa
Asana
Asana
1 day ago

Head of SEO & AEO

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Last checked: 7 hours agoStatus: Live

Job Summary

Own worldwide organic growth by scaling SEO and Answer Engine Optimization (AEO) as acquisition channels that drive trial starts, MQLs, and pipeline. Build the global SEO/AEO strategy, forecast and measurement, and lead end-to-end AEO and technical SEO (architecture, structured data, Core Web Vitals, international SEO). Manage an in-house team plus agencies, and serve as the executive SME for AI-mediated discovery.
Location: San Francisco, Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Set global SEO/AEO strategy and roadmap, directly accountable for trial starts and MQLs/pipeline targets.
  • •Build the business case for investment, owning channel forecasting, budget, and executive reporting cadence.
  • •Evolve the end-to-end AEO strategy and measurement for brand visibility and citation in AI answer engines.
  • •Lead SEO content and agent-led content strategies, aligning content to search/prompt intent and conversion outcomes.
  • •Build and lead the SEO/AEO team across regions, managing agencies and deployment decisions between agent vs. human work.

Pay and Benefits

Salary: USD 218,000 - 256,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceFamily BuildingRetirementGym Membership

Key Requirements

  • •10+ years in SEO with senior team leadership experience in B2B SaaS and a track record of scaling organic globally.
  • •Own organic across PLG and SLG motions with accountability for trial starts and MQLs/pipeline.
  • •Hands-on AEO experience: strategy, experiments, measurement, and results in AI answer engines.
  • •Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO.
  • •Proven ability to lead teams across regions/time zones, with executive presence to influence Product, Engineering, and Marketing.
Experience:10+ yearsB2B SaaSAI search
Skills:Data-driven decision-makingTeam leadershipExecutive communicationCuriosity about AI toolsExperiment-driven operating style
Languages:English
Tech Stack:SQLStructured dataCore Web Vitals

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
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