Marketing Lead - Europe

thatgamecompany
London
Workplace: RemoteFull timeUSD 80,000 - 151,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Stakeholder management","Relationship management","Data-driven decision-making","Cross-functional collaboration","Presentation skills"]

Own Sky’s marketing strategy and execution across Europe, starting with the UK and France. Build an always-on engine spanning social, creators, events, and paid media; lead specialist agency partners and steward a regional budget based on performance. Plan marketing support for major content moments and unify brand, creative, UA, and go-to-market. Set KPIs, track traction, and use data to continuously improve alignment with global marketing while adapting to local cultures.

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thatgamecompany
thatgamecompany
2 days ago

Marketing Lead - Europe

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Last checked: 12 hours agoStatus: Live

Job Summary

Own Sky’s marketing strategy and execution across Europe, starting with the UK and France. Build an always-on engine spanning social, creators, events, and paid media; lead specialist agency partners and steward a regional budget based on performance. Plan marketing support for major content moments and unify brand, creative, UA, and go-to-market. Set KPIs, track traction, and use data to continuously improve alignment with global marketing while adapting to local cultures.
Location: London
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the European marketing strategy and its execution across priority markets, beginning with the UK and France.
  • •Lead specialist agency partners across social, creators, and events, setting strategic direction and holding them to a high delivery bar.
  • •Steward the regional marketing budget and allocate across channels and markets based on performance.
  • •Build and run an always-on social and creator presence aligned with brand positioning across markets.
  • •Plan and deliver marketing support for major content moments, coordinating brand, creative, social, creators, events, paid media, and UA into a cohesive go-to-market.

Pay and Benefits

Salary: USD 80,000 - 151,000 annually

Key Requirements

  • •10+ years in marketing with deep experience in social and creator, ideally in games, entertainment, or culturally-driven consumer brands.
  • •Strong track record building brand and community, with an understanding of content that earns attention.
  • •Experience owning a budget and managing agencies/external partners to deliver high-quality creative.
  • •Ability to collaborate cross-functionally and manage stakeholder/partner relationships across a global team.
  • •Data-driven mindset: comfortable setting KPIs, reading performance, and using insights to decide where to invest and what to change.
Experience:10+ yearsGamesEntertainmentConsumer brand
Skills:Stakeholder managementRelationship managementData-driven decision-makingCross-functional collaborationPresentation skills
Languages:French

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

thatgamecompany
thatgamecompany develops artistic, narrative-driven video games focused on emotional experiences and innovative interactive design. Known for titles like Flower, Journey, and Sky: Children of the Light, the studio emphasizes player connection and evocative audiovisual storytelling.
Industry: Gaming
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Santa Monica, United States
Founded: 2006
WebsiteLinkedIn