WebMD

1 month ago

Digital Marketing Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Digital Marketing Analyst to drive affiliate marketing campaigns and CME-focused initiatives across Europe, manage end-to-end digital campaigns, lead SEO efforts, and optimize email programs. You’ll collaborate with regional partners, tailor content for multilingual European audiences, and translate data into strategic recommendations to improve marketing effectiveness.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Anchor affiliate marketing campaigns in collaboration with cross-functional colleagues and regional sister companies, identifying opportunities to promote CME content through their marketing channels and making inroads into new regional geographies across European markets.
•Develop end-to-end campaign strategies across digital marketing channels, driving execution from brief to launch while managing localization and country-specific engagement considerations.
•Contribute in the build and deployment of newsletters and email marketing programmes, with a focus on nurturing campaigns, member re-activation -including multilingual and region-specific content tailored for diverse European audiences.
•Contribute to and help lead the website SEO strategy, including on-page optimisation, off-page and backlink strategies, and regular monitoring of website traffic, audience health, and overall SEO performance using tools such as Google Search Console, SEMrush, Moz, or Adobe Analytics. Support the organisation’s growing focus on Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), developing approaches to improve visibility of educational content within AI-driven and generative search environments.
•Define, monitor, and report on campaign KPIs and website performance metrics, translating data into clear, actionable insights and strategic recommendations to optimise future marketing effectiveness.

Key Requirements

•2+ years in digital marketing, preferably in healthcare, pharmaceutical, life sciences, or another regulated industry, with hands-on experience across email marketing, campaign automation, and analytics.
•Proven experience managing and executing marketing campaigns across European markets, with a strong understanding of localisation, country-specific engagement strategies, and multilingual content development.
•Demonstrable expertise in website SEO and performance measurement, with working knowledge of tools such as Google Search Console, SEMrush, Moz, and/or Adobe Analytics.
•Strong analytical skills with advanced proficiency in Excel or Google Sheets.
•Experience in Healthcare Professional (HCP) marketing, healthcare communications, or pharma brand promotion is a strong advantage.

Experience:2+ yearsHealthcarePharmaRegulated industryDigital marketingEuropean markets

Education:Bachelor's in Marketing

Skills:MultilingualContent localizationEmail marketingCampaign automationAnalyticsSEOGoogle Search ConsoleSEMrushMozAdobe AnalyticsExcelGoogle Sheets

Languages:English

Tech Stack:Google Search ConsoleSEMrushMozAdobe AnalyticsGoogle AnalyticsExcelGoogle Sheets

Company Brief

WebMD

Operates a leading online health information and health services platform offering medical news, symptom checkers, drug information, and physician directory services to consumers and healthcare professionals.

Industry: HealthTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 1996

Website LinkedIn

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WebMD

1 month ago

Digital Marketing Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Anchor affiliate marketing campaigns in collaboration with cross-functional colleagues and regional sister companies, identifying opportunities to promote CME content through their marketing channels and making inroads into new regional geographies across European markets.
•Develop end-to-end campaign strategies across digital marketing channels, driving execution from brief to launch while managing localization and country-specific engagement considerations.
•Contribute in the build and deployment of newsletters and email marketing programmes, with a focus on nurturing campaigns, member re-activation -including multilingual and region-specific content tailored for diverse European audiences.
•Contribute to and help lead the website SEO strategy, including on-page optimisation, off-page and backlink strategies, and regular monitoring of website traffic, audience health, and overall SEO performance using tools such as Google Search Console, SEMrush, Moz, or Adobe Analytics. Support the organisation’s growing focus on Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), developing approaches to improve visibility of educational content within AI-driven and generative search environments.
•Define, monitor, and report on campaign KPIs and website performance metrics, translating data into clear, actionable insights and strategic recommendations to optimise future marketing effectiveness.

Key Requirements

•2+ years in digital marketing, preferably in healthcare, pharmaceutical, life sciences, or another regulated industry, with hands-on experience across email marketing, campaign automation, and analytics.
•Proven experience managing and executing marketing campaigns across European markets, with a strong understanding of localisation, country-specific engagement strategies, and multilingual content development.
•Demonstrable expertise in website SEO and performance measurement, with working knowledge of tools such as Google Search Console, SEMrush, Moz, and/or Adobe Analytics.
•Strong analytical skills with advanced proficiency in Excel or Google Sheets.
•Experience in Healthcare Professional (HCP) marketing, healthcare communications, or pharma brand promotion is a strong advantage.

Experience:2+ yearsHealthcarePharmaRegulated industryDigital marketingEuropean markets

Education:Bachelor's in Marketing

Skills:MultilingualContent localizationEmail marketingCampaign automationAnalyticsSEOGoogle Search ConsoleSEMrushMozAdobe AnalyticsExcelGoogle Sheets

Languages:English

Tech Stack:Google Search ConsoleSEMrushMozAdobe AnalyticsGoogle AnalyticsExcelGoogle Sheets

Company Brief

WebMD

Industry: HealthTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 1996

Website LinkedIn