Audience & Content Director

Intellum
United States
Workplace: RemoteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 8+ yearsEducation: bachelorsSkills: ["Exceptional taste","Editorial judgment","Curiosity","Creativity","Perseverance","Kindness","Analytical thinking"]

Own Intellum’s audience building and content strategy as a senior individual contributor, personally writing core website, blog, email, and social content while setting the editorial standard. Drive organic discovery across SEO, AEO, and GEO, lead social engagement that turns executives and experts into recognizable voices, and shape video strategy across formats. Build an AI-native content operating model with strict human quality, using research and metrics to guide performance and demand generation.

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Intellum
Intellum
2 days ago

Audience & Content Director

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Last checked: 13 hours agoStatus: Live

Job Summary

Own Intellum’s audience building and content strategy as a senior individual contributor, personally writing core website, blog, email, and social content while setting the editorial standard. Drive organic discovery across SEO, AEO, and GEO, lead social engagement that turns executives and experts into recognizable voices, and shape video strategy across formats. Build an AI-native content operating model with strict human quality, using research and metrics to guide performance and demand generation.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Director level

Key Responsibilities

  • •Develop and execute targeted audience strategies across buyer segments and lifecycle stages to earn sustained engagement.
  • •Own content strategy and personally produce core content (website copy, blog posts, email nurture, and social) and set the editorial standard.
  • •Lead social media engagement strategies to cultivate executives, subject-matter experts, and customers into recognizable brand voices.
  • •Lead video content strategy (short-form, episodic, and event capture) and oversee external contractors to scale production.
  • •Design and manage an AI-native content operating model balancing automated workflows (agents, repurposing, distribution) with strict human editorial standards.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceDentalVision401kLearning BudgetPaid LeaveCalm SubscriptionAnnual Retreat

Key Requirements

  • •8+ years building audiences in B2B or media environments.
  • •3+ years owning content and audience strategy at a senior IC or director level.
  • •Proven ability to build and maintain an audience/community from inception.
  • •Deep expertise in organic discovery (SEO, AEO, GEO) and AI-driven answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews).
  • •Strong editorial judgment and the ability to systematize AI into a content operation using agents, prompts, and workflows while maintaining high-quality human output.
Experience:8+ yearsB2BMediaSaaSCreator economyCustomer educationEnablementLearning
Education:Bachelor's in marketing, communications, journalism, business, or a related field
Skills:Exceptional tasteEditorial judgmentCuriosityCreativityPerseveranceKindnessAnalytical thinking
Languages:English
Tech Stack:SEOAEOGEOAI answer enginesChatGPTPerplexityGoogle AI OverviewsGoogle SuiteAgentsPromptsWorkflowsSocial listening

Company Brief

Intellum
Provides a learning experience platform (LXP) and services to design, deliver, and measure training programs for customers, partners, and employees, helping organizations scale education, certification, and customer enablement initiatives.
Industry: EdTech
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Funding: Bootstrapped
WebsiteLinkedIn