Marketing Campaign Operations Specialist

G2
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Attention to detail","Quality assurance","Troubleshooting","Independent work","Asynchronous collaboration"]

Own end-to-end production of demand-generation campaigns across webinars, hosted and third-party events, content, and newsletters. Build and execute campaigns in Marketo (forms, emails, landing pages, smart campaigns, programs) and run an Asana-based intake process with clear templates, dependencies, and handoffs. QA tracking, UTM parameters, and Salesforce sync pre- and post-launch, troubleshooting issues while using AI tools to speed up QA, list building, and formatting.

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FursaFursa
G2
G2
2 days ago

Marketing Campaign Operations Specialist

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own end-to-end production of demand-generation campaigns across webinars, hosted and third-party events, content, and newsletters. Build and execute campaigns in Marketo (forms, emails, landing pages, smart campaigns, programs) and run an Asana-based intake process with clear templates, dependencies, and handoffs. QA tracking, UTM parameters, and Salesforce sync pre- and post-launch, troubleshooting issues while using AI tools to speed up QA, list building, and formatting.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and execute Marketo campaigns including forms, emails, landing pages, smart campaigns, and programs across webinars, events, ebooks/content, and newsletters.
  • •Partner with Demand Generation and Content teams to translate campaign briefs into correctly configured live campaigns.
  • •Own the campaign intake process in Asana using core templates and maintain subtasks, dependencies, and handoffs across campaign types.
  • •QA campaigns pre-launch and post-launch to ensure correct tracking, UTM parameters, and Salesforce sync; troubleshoot issues like broken links, form errors, and tracking gaps.
  • •Use AI tools to speed up campaign QA, list building, and content formatting, and identify ways to reduce manual build time and improve turnaround.

Key Requirements

  • •2-4 years of experience in campaign operations, marketing operations, or demand generation execution at a B2B SaaS or technology company.
  • •Hands-on experience building campaigns in Marketo, including forms, emails, landing pages, and programs.
  • •Strong attention to detail and a QA-focused discipline.
  • •Comfort working independently and asynchronously with a US-based manager and team.
  • •Experience managing campaign intake or project workflows in Asana (or similar tooling).
Experience:2-4 yearsB2B SaaSTechnologyDemand generationMarketing operationsCampaign operations
Skills:Attention to detailQuality assuranceTroubleshootingIndependent workAsynchronous collaboration
Tech Stack:MarketoAsanaSalesforceUTM

Company Brief

G2
Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Chicago, United States
Founded: 2012
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor