Maven Clinic

1 month ago

Senior Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Senior lifecycle marketing leader responsible for designing and operating Maven’s end-to-end consumer journeys from pre-purchase to long-term retention. Own lifecycle roadmap, launches, and cross-channel Braze automation (email, SMS, push, in-app) while ensuring HIPAA compliance, data-driven optimization, and close collaboration with engineering and product.

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications
•Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
•Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
•Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves
•Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing

Pay and Benefits

Salary: USD 136,000 - 160,000 annually

Equity and Bonus:Equity

Perks:Remote WorkParental Leave401kLearning Budget

Key Requirements

•5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories
•Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys such as Rx management, refill reminders, and clinical program engagement
•Braze power user experience: you’ve built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation yourself—not just managed others who have
•Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation
•Experience leading lifecycle for new product or program launches, not just maintaining existing flows

Experience:5-8 yearsHealthcareHealthtechDigital healthDTC

Skills:CommunicationCollaborationProblem-solvingData analysisProject management

Languages:English

Tech Stack:BrazeLiquidEmailSMSPush NotificationsIn-app messagingMixpanelCustomer.ioAI tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Maven Clinic

Maven Clinic is a virtual-first women’s and family healthcare platform offering telehealth services, care navigation, and employer-sponsored programs covering fertility, pregnancy, postpartum, pediatrics, and family planning.

Industry: HealthTech

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Funding: Series D

Headquarters: New York, United States

Founded: 2014

Website LinkedIn

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Maven Clinic

1 month ago

Senior Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications
•Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
•Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
•Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves
•Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing

Pay and Benefits

Salary: USD 136,000 - 160,000 annually

Equity and Bonus:Equity

Perks:Remote WorkParental Leave401kLearning Budget

Key Requirements

•5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories
•Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys such as Rx management, refill reminders, and clinical program engagement
•Braze power user experience: you’ve built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation yourself—not just managed others who have
•Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation
•Experience leading lifecycle for new product or program launches, not just maintaining existing flows

Experience:5-8 yearsHealthcareHealthtechDigital healthDTC

Skills:CommunicationCollaborationProblem-solvingData analysisProject management

Languages:English

Tech Stack:BrazeLiquidEmailSMSPush NotificationsIn-app messagingMixpanelCustomer.ioAI tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Maven Clinic

Industry: HealthTech

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Funding: Series D

Headquarters: New York, United States

Founded: 2014

Website LinkedIn