Senior Manager, Lifecycle Marketing (CRM/Retention)

Maven Clinic
United States, San Francisco
Workplace: RemoteFull timeUSD 136,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Analytical thinking","Product instincts","Cross-functional collaboration","Rigorous experimentation","Attention to compliance"]

Own Maven’s consumer lifecycle across the full funnel, from pre-purchase nurture and conversion through post-purchase engagement, win-back, and healthcare-specific journeys. Lead lifecycle go-to-market for new programs, building and operating automated Braze flows across email, SMS, push, and in-app with segmentation and Liquid personalization. Partner with engineering on event schemas and debugging, run experimentation, monitor funnel performance, and ensure HIPAA-compliant, sensitive messaging.

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FursaFursa
Maven Clinic
Maven Clinic
3 months ago

Senior Manager, Lifecycle Marketing (CRM/Retention)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own Maven’s consumer lifecycle across the full funnel, from pre-purchase nurture and conversion through post-purchase engagement, win-back, and healthcare-specific journeys. Lead lifecycle go-to-market for new programs, building and operating automated Braze flows across email, SMS, push, and in-app with segmentation and Liquid personalization. Partner with engineering on event schemas and debugging, run experimentation, monitor funnel performance, and ensure HIPAA-compliant, sensitive messaging.
Location: United States, San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Architect and own the full consumer lifecycle roadmap from pre-purchase nurture through post-purchase engagement, win-back, and healthcare-specific journeys.
  • •Lead lifecycle go-to-market for new program launches, owning the end-to-end communications plan and ongoing retention.
  • •Build and operate automated Braze flows across email, SMS, push, and in-app with advanced segmentation, Liquid personalization, and journey QA.
  • •Maintain lifecycle infrastructure by stewarding Braze architecture, ensuring journey hygiene and integration health.
  • •Design lifecycle experimentation and performance reporting, translating funnel insights into roadmap recommendations while closing the feedback loop with member behavior and content strategy.

Pay and Benefits

Salary: USD 136,000 - 160,000 annually
Perks:Health InsuranceDental401kPaid LeaveParental LeaveLearning BudgetRemote Work

Key Requirements

  • •5–8 years of lifecycle marketing experience, including DTC health/wellness or similarly trust-sensitive, regulated categories.
  • •Deep DTC lifecycle funnel fluency (acquisition nurture, abandoned flows, onboarding, win-back, loyalty, and healthcare-specific journeys like Rx and refills).
  • •Braze power-user experience building complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B tests, and segmentation.
  • •Strong technical/data fluency to read event schemas, write trigger specs, troubleshoot flow issues, and drive rigorous reporting.
  • •Comfort with regulated healthcare communication (HIPAA-aware) and working with AI tools for copy and design prototyping.
Experience:5-8 yearsDTCHealthcareWellnessCRMRetentionRegulated consumerHIPAA
Skills:Analytical thinkingProduct instinctsCross-functional collaborationRigorous experimentationAttention to compliance
Tech Stack:BrazeLiquidEmailSMSPushIn-appA/B testingMixpanelCustomer.ioHIPAA

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Maven Clinic
Maven Clinic is a virtual-first women’s and family healthcare platform offering telehealth services, care navigation, and employer-sponsored programs covering fertility, pregnancy, postpartum, pediatrics, and family planning.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series D
Headquarters: New York, United States
Founded: 2014
WebsiteLinkedIn