Head of Brand & Content

Lapel
San Francisco
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 3+ yearsSkills: ["Writing","Storytelling","Communication","Strategic thinking","Collaboration"]

Lead Lapel’s brand voice and narrative across all external surfaces, shaping how a new category of software is understood. Write compelling content, partner with founders, and own the marketing engine across written, video, and launch formats to drive Lapel’s public presence.

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Lapel
Lapel
2 months ago

Head of Brand & Content

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Lead Lapel’s brand voice and narrative across all external surfaces, shaping how a new category of software is understood. Write compelling content, partner with founders, and own the marketing engine across written, video, and launch formats to drive Lapel’s public presence.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Develop and maintain Lapel’s brand voice and positioning across every external surface
  • •Shape how the market understands and talks about a new category of software
  • •Write content that builds Lapel's public presence
  • •Translate complex product concepts into sharp, compelling external content
  • •Own the marketing engine across written, video, and launch formats

Pay and Benefits

Equity and Bonus:Equity
Perks:MedicalDentalVision401kEquityCommuter Benefits

Key Requirements

  • •Have 3+ years of experience owning brand, content or narrative at a tech company
  • •Are a genuinely compelling writer, not just a content producer
  • •Have strong strategic instincts and can connect product, market, and culture into a coherent story
  • •Understand how attention works online and know what founders & operators pay attention to
  • •Have executed end-to-end across launches, content systems, and distribution
Experience:3+ yearsTechSaaSB2B software
Skills:WritingStorytellingCommunicationStrategic thinkingCollaboration
Languages:English

Company Brief

Lapel
Lapel is an online menswear brand specializing in suits, blazers, and tailored clothing, offering curated styles, accessories, personalized styling services, and made-to-measure options for modern professionals via e-commerce.
Industry: Fashion & Apparel
Website