Senior Demand Generation Manager

Glean
Mountain View, San Francisco
Workplace: HybridFull timeUSD 163,000 - 187,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Creative instincts","Analytical mindset","Organizational skills","Cross-functional collaboration"]

Own end-to-end demand generation and ABM programs that drive net-new leads, pipeline growth, and revenue for a B2B SaaS work AI platform. Lead multi-channel campaigns (syndication, paid newsletters, nurtures, direct mail, webinars, demo programs), optimize performance with analytics, and align closely with sales, BDRs, product marketing, content, and creative teams to improve conversion and account engagement.

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Glean
Glean
1 year ago

Senior Demand Generation Manager

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Last checked: 21 hours agoStatus: Live

Job Summary

Own end-to-end demand generation and ABM programs that drive net-new leads, pipeline growth, and revenue for a B2B SaaS work AI platform. Lead multi-channel campaigns (syndication, paid newsletters, nurtures, direct mail, webinars, demo programs), optimize performance with analytics, and align closely with sales, BDRs, product marketing, content, and creative teams to improve conversion and account engagement.
Location: Mountain View, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue.
  • •Manage the webinar program from concept through promotion, logistics, and follow-up.
  • •Collaborate with BDRs and sales counterparts to operationalize campaigns, ensuring enablement and consistent follow-through.
  • •Partner with product marketing, content, and creative teams on messaging and conversion-optimized landing page copy and assets.
  • •Leverage data and analytics to refine strategies, track performance, optimize conversion rates and cost-effectiveness, and report results for demand gen and ABM campaign lifecycle.

Pay and Benefits

Salary: USD 163,000 - 187,000 annually
Perks:Health InsuranceVisionDental401kHome OfficeLearning BudgetWellness Stipend

Key Requirements

  • •5+ years of experience in a fast-paced environment, with B2B SaaS experience strongly preferred.
  • •BS/BA in Business, Marketing, or a related field.
  • •Experience driving wide demand generation and hyper-targeted ABM/account-based marketing programs.
  • •Familiar with CRM and marketing automation tools; SFDC and Marketo preferred, with experience with Sendoso and Apollo a plus.
  • •Proven ability to partner with sales teams to generate qualified leads for SDRs and BDRs, with strong communication and creative instincts.
Experience:5+ yearsB2B SaaS
Education:Bachelor's in Business, Marketing or related field
Skills:CommunicationCreative instinctsAnalytical mindsetOrganizational skillsCross-functional collaboration
Languages:English
Tech Stack:CRMSalesforce (SFDC)MarketoSendosoApolloEmailLanding pagesWebinarsABM

Company Brief

Glean
Provides an enterprise search and knowledge discovery platform that helps organizations find information across apps, drives, and internal tools, improving employee productivity and onboarding through AI-powered search and relevance ranking.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn