SKELAR

5 days ago

Product Marketing Manager - Spirio

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Own and optimize the end-to-end subscription funnel for a spiritual growth platform, from ad click through quiz, paywall, checkout, upsells, and app monetization. Drive growth through hypothesis-led experimentation, structured A/B and multivariate testing, cohort/retention analysis, and funnel monetization metrics (CR, LTV, churn, refunds). Collaborate closely with performance, design, analytics, and engineering to scale customer acquisition and revenue efficiently.

Location: Ukraine

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive the end-to-end subscription funnel (quiz → paywall → checkout → upsell), from hypothesis to launch, testing, and business-metric impact analysis.
•Diagnose user drop-off points across funnel steps and prioritize hypotheses by expected effect.
•Design and iterate paywall and upsell screens, including offer structure, urgency triggers, and upsell sequencing.
•Run a structured A/B testing engine (hypotheses, test design, statistical interpretation) and translate results into go/no-go decisions.
•Analyze pricing changes’ impact on CR and LTV across funnel steps and run cohort/retention analysis (cancel rate, cohort quality by traffic source/angle).

Pay and Benefits

Perks:Health InsuranceMeal AllowanceGym MembershipTravel Allowance

Key Requirements

•2+ years of Growth/Performance Marketing experience in digital products with subscription models (D2C, mobile apps, or SaaS).
•Hands-on experience running A/B and multivariate tests: formulating hypotheses, launching experiments, analyzing results, and understanding statistical significance.
•Strong expertise in funnel and monetization metrics, including CR across funnel steps and metrics such as CPA, ROI, LTV, ARPU, payback period, churn, and refund rate.
•Experience with product/analytics tools (Amplitude, Mixpanel or similar) for independent funnel, cohort, and user behavior analysis.
•Conversion copywriting skills: writing and optimizing landing, quiz, paywall, and upsell texts.
•Upper-Intermediate (B2) English or higher.

Experience:2+ yearsD2CSubscriptionMobile appsSaaSEdTechHealth & wellnessSpiritual wellnessSelf-help

Skills:Hypothesis-driven experimentationStatistical analysisData-driven decision makingCollaborationConversion copywriting

Languages:English

Tech Stack:IOSAndroidAmplitudeMixpanelMeta

Company Brief

SKELAR

Skelar develops cloud-native software solutions and developer tools, focusing on bespoke SaaS products and technical consultancy to help organizations build and deploy scalable applications and integrations.

Industry: Developer Tools

Website

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SKELAR

5 days ago

Product Marketing Manager - Spirio

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Ukraine

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive the end-to-end subscription funnel (quiz → paywall → checkout → upsell), from hypothesis to launch, testing, and business-metric impact analysis.
•Diagnose user drop-off points across funnel steps and prioritize hypotheses by expected effect.
•Design and iterate paywall and upsell screens, including offer structure, urgency triggers, and upsell sequencing.
•Run a structured A/B testing engine (hypotheses, test design, statistical interpretation) and translate results into go/no-go decisions.
•Analyze pricing changes’ impact on CR and LTV across funnel steps and run cohort/retention analysis (cancel rate, cohort quality by traffic source/angle).

Pay and Benefits

Perks:Health InsuranceMeal AllowanceGym MembershipTravel Allowance

Key Requirements

•2+ years of Growth/Performance Marketing experience in digital products with subscription models (D2C, mobile apps, or SaaS).
•Hands-on experience running A/B and multivariate tests: formulating hypotheses, launching experiments, analyzing results, and understanding statistical significance.
•Strong expertise in funnel and monetization metrics, including CR across funnel steps and metrics such as CPA, ROI, LTV, ARPU, payback period, churn, and refund rate.
•Experience with product/analytics tools (Amplitude, Mixpanel or similar) for independent funnel, cohort, and user behavior analysis.
•Conversion copywriting skills: writing and optimizing landing, quiz, paywall, and upsell texts.
•Upper-Intermediate (B2) English or higher.

Experience:2+ yearsD2CSubscriptionMobile appsSaaSEdTechHealth & wellnessSpiritual wellnessSelf-help

Skills:Hypothesis-driven experimentationStatistical analysisData-driven decision makingCollaborationConversion copywriting

Languages:English

Tech Stack:IOSAndroidAmplitudeMixpanelMeta

Company Brief

SKELAR

Industry: Developer Tools

Website