Product Marketing Manager - Spirio

SKELAR
Ukraine
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Hypothesis-driven experimentation","Statistical analysis","Data-driven decision making","Collaboration","Conversion copywriting"]

Own and optimize the end-to-end subscription funnel for a spiritual growth platform, from ad click through quiz, paywall, checkout, upsells, and app monetization. Drive growth through hypothesis-led experimentation, structured A/B and multivariate testing, cohort/retention analysis, and funnel monetization metrics (CR, LTV, churn, refunds). Collaborate closely with performance, design, analytics, and engineering to scale customer acquisition and revenue efficiently.

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FursaFursa
SKELAR
SKELAR
1 month ago

Product Marketing Manager - Spirio

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Last checked: 10 hours agoStatus: Live

Job Summary

Own and optimize the end-to-end subscription funnel for a spiritual growth platform, from ad click through quiz, paywall, checkout, upsells, and app monetization. Drive growth through hypothesis-led experimentation, structured A/B and multivariate testing, cohort/retention analysis, and funnel monetization metrics (CR, LTV, churn, refunds). Collaborate closely with performance, design, analytics, and engineering to scale customer acquisition and revenue efficiently.
Location: Ukraine
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive the end-to-end subscription funnel (quiz → paywall → checkout → upsell), from hypothesis to launch, testing, and business-metric impact analysis.
  • •Diagnose user drop-off points across funnel steps and prioritize hypotheses by expected effect.
  • •Design and iterate paywall and upsell screens, including offer structure, urgency triggers, and upsell sequencing.
  • •Run a structured A/B testing engine (hypotheses, test design, statistical interpretation) and translate results into go/no-go decisions.
  • •Analyze pricing changes’ impact on CR and LTV across funnel steps and run cohort/retention analysis (cancel rate, cohort quality by traffic source/angle).

Pay and Benefits

Perks:Health InsuranceMeal AllowanceGym MembershipTravel Allowance

Key Requirements

  • •2+ years of Growth/Performance Marketing experience in digital products with subscription models (D2C, mobile apps, or SaaS).
  • •Hands-on experience running A/B and multivariate tests: formulating hypotheses, launching experiments, analyzing results, and understanding statistical significance.
  • •Strong expertise in funnel and monetization metrics, including CR across funnel steps and metrics such as CPA, ROI, LTV, ARPU, payback period, churn, and refund rate.
  • •Experience with product/analytics tools (Amplitude, Mixpanel or similar) for independent funnel, cohort, and user behavior analysis.
  • •Conversion copywriting skills: writing and optimizing landing, quiz, paywall, and upsell texts.
  • •Upper-Intermediate (B2) English or higher.
Experience:2+ yearsD2CSubscriptionMobile appsSaaSEdTechHealth & wellnessSpiritual wellnessSelf-help
Skills:Hypothesis-driven experimentationStatistical analysisData-driven decision makingCollaborationConversion copywriting
Languages:English
Tech Stack:IOSAndroidAmplitudeMixpanelMeta

Company Brief

SKELAR
Skelar develops cloud-native software solutions and developer tools, focusing on bespoke SaaS products and technical consultancy to help organizations build and deploy scalable applications and integrations.
Industry: Developer Tools
Website