Director, Product Communications (Hers)

hims & hers
United States
Workplace: RemoteFull timeUSD 205,000 - 220,000 annuallyFunction: Communications, PR & CommunityExperience: 10-12 yearsEducation: bachelorsSkills: ["Communication","Leadership","Problem-solving","Cross-functional leadership","Storytelling"]

Lead product communications for Hers across defined categories, shaping positioning, media strategy, and launch execution; collaborate with Product, Growth, Clinical, Regulatory, Brand and Product Marketing to position Hers as a leader in women’s health. Own earned media, drive awareness, trust, and adoption, and guide category expansions. Translate clinical and regulatory complexity into clear messaging, and manage cross-functional priorities in a fast-paced environment within a public company.

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hims & hers
hims & hers
5 months ago

Director, Product Communications (Hers)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead product communications for Hers across defined categories, shaping positioning, media strategy, and launch execution; collaborate with Product, Growth, Clinical, Regulatory, Brand and Product Marketing to position Hers as a leader in women’s health. Own earned media, drive awareness, trust, and adoption, and guide category expansions. Translate clinical and regulatory complexity into clear messaging, and manage cross-functional priorities in a fast-paced environment within a public company.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead Hers product communications across defined categories, with accountability for business impact including awareness, trust, and adoption.
  • •Influence Hers product positioning and go-to-market decisions in partnership with Product, Growth, Clinical, Regulatory, Brand and Product Marketing.
  • •Lead earned media strategy and execution tied to Hers product priorities, including proactive storytelling and reactive engagement.
  • •Drive how Hers products show up across editorial moments, influencer activations, and key external events.
  • •Ensure alignment across external and internal communications so teams operate from a consistent and accurate product narrative

Pay and Benefits

Salary: USD 205,000 - 220,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceEquityRemote Work401kPaid Leave

Key Requirements

  • •10–12+ years of experience in product communications, consumer communications, or related fields.
  • •Strong understanding of DTC product-led businesses, including how product, growth, and customer behavior connect.
  • •Experience leveraging AI tools and strategies to enhance team and communications performance.
  • •Experience owning a defined area of responsibility end-to-end, including shaping direction and driving execution.
  • •Bachelor’s degree required
Experience:10-12 yearsConsumer healthHealthcare
Education:Bachelor's
Skills:CommunicationLeadershipProblem-solvingCross-functional leadershipStorytelling
Languages:English
Tech Stack:AIAI toolsMessagingEarned media

Company Brief

hims & hers
A telehealth and consumer wellness platform offering personalized care and products across sexual health, hair, mental health, dermatology, weight loss and primary care via digital consultations, prescriptions, and fulfillment.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2017
Glassdoor
Glassdoor: 2.9
WebsiteLinkedInGlassdoor