Head of Direct, Canada

Dyson
Toronto
Workplace: OnsiteFull timeUSD 161,600 - 202,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Strategic thinking","Leadership","Stakeholder management","Communication","Analytical thinking"]

Own Dyson Canada’s eCommerce and Direct-to-Consumer growth strategy, including the Direct P&L and go-to-market plan across DysonCanada.ca, retail stores, marketplaces, and Customer Care. Lead cross-functional execution with Marketing, Sales, Customer Service, Retail, Logistics, and Finance to deliver trading performance, customer journey improvements, and conversion, while stewarding brand experience. Build the team and capabilities to scale sustainable growth in a premium DTC environment.

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Dyson
Dyson
7 hours ago

Head of Direct, Canada

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Last checked: 1 day agoStatus: Live

Job Summary

Own Dyson Canada’s eCommerce and Direct-to-Consumer growth strategy, including the Direct P&L and go-to-market plan across DysonCanada.ca, retail stores, marketplaces, and Customer Care. Lead cross-functional execution with Marketing, Sales, Customer Service, Retail, Logistics, and Finance to deliver trading performance, customer journey improvements, and conversion, while stewarding brand experience. Build the team and capabilities to scale sustainable growth in a premium DTC environment.
Location: Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Define and champion the long-term vision and go-to-market strategy for Dyson Canada’s eCommerce and DTC business.
  • •Own the Direct business P&L, including forecasting, performance management, trading reviews, and risk/target management.
  • •Lead cross-functional go-to-market execution to deliver sustainable growth and exceptional customer experience across Direct channels.
  • •Drive continuous optimization of DysonCanada.ca using consumer insights, analytics, and best practices to improve conversion, customer satisfaction, and NPS.
  • •Lead and develop a high-performing team and evolve operating models and capabilities to support future growth.
Travel: Medium travel

Pay and Benefits

Salary: USD 161,600 - 202,000 annually
Perks:401kLife InsurancePaid LeaveMaternity LeaveEmployee Assistance

Key Requirements

  • •10+ years of eCommerce, digital commerce, and consumer growth leadership experience.
  • •Expertise in eCommerce trading, site merchandising, conversion optimization, and customer journey management.
  • •Strong commercial acumen with experience owning and managing P&Ls.
  • •Experience leading performance marketing, customer acquisition, and digital media strategies that drive growth.
  • •Knowledge of CRM, lifecycle marketing, email marketing, and customer acquisition strategies, including affiliate and marketplace partnerships.
Experience:ECommerceDTCPremium consumer brand
Skills:Strategic thinkingLeadershipStakeholder managementCommunicationAnalytical thinking
Tech Stack:CRMEmail marketingAnalyticsMarketing technology

Company Brief

Dyson
Designs and manufactures innovative home appliances including vacuum cleaners, air purifiers, hand dryers, hair care products, and heaters using advanced engineering and proprietary technologies focused on performance and design.
Industry: Home Appliances
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Malmesbury, United Kingdom
Founded: 1991
WebsiteLinkedIn