Senior Director - Product Marketing & Market Intelligence

Soundcloud
New York
Workplace: OnsiteFull timeUSD 210,000 - 260,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Storytelling","Executive presence","Cross-functional leadership","Strategic thinking","Curiosity"]

Lead SoundCloud’s modern Product Marketing & Market Intelligence organization, building audience and market understanding from the ground up. Shape positioning and monetization strategy across creators, fans, AI, and subscriptions, and own go-to-market planning for major launches. Build always-on customer insight and competitive intelligence, translate research into executive briefings and forecasts, and raise the strategic influence of PMM across Product, Marketing, Community, Partnerships, and leadership.

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FursaFursa
Soundcloud
Soundcloud
1 day ago

Senior Director - Product Marketing & Market Intelligence

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Last checked: 1 hour agoStatus: Live

Job Summary

Lead SoundCloud’s modern Product Marketing & Market Intelligence organization, building audience and market understanding from the ground up. Shape positioning and monetization strategy across creators, fans, AI, and subscriptions, and own go-to-market planning for major launches. Build always-on customer insight and competitive intelligence, translate research into executive briefings and forecasts, and raise the strategic influence of PMM across Product, Marketing, Community, Partnerships, and leadership.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead a modern Product Marketing & Market Intelligence function that builds audience and market understanding into product and growth decisions.
  • •Shape positioning across creator, fan, AI, subscription, and monetization experiences in partnership with Brand, Creative, and Communications.
  • •Own go-to-market strategy for major launches, including audiences, positioning, launch tiers, and awareness-to-adoption-to-retention metrics.
  • •Track trends and competitive moves across music, AI, and the creator economy, and convert insights into executive briefings, forecasts, and opportunity calls.
  • •Build and develop a high-performing PMM organization and operating model, and translate creator/fan insights into recommendations Product and Business act on.

Pay and Benefits

Salary: USD 210,000 - 260,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquityLearning BudgetGym MembershipPaid LeaveParental Leave

Key Requirements

  • •10+ years across product marketing, product strategy, growth strategy, or consumer/marketplace/platform businesses.
  • •Proven experience leading product marketing teams and influencing product strategy, not just launch support.
  • •Deep expertise in market and audience research plus competitive analysis, with a habit of using insights for data-backed decisions.
  • •Strong understanding of consumer products, marketplaces, creator platforms, subscriptions, or social ecosystems.
  • •Exceptional storytelling and executive presence across complex, cross-functional organizations.
Experience:10+ yearsProduct marketingMarketplacePlatformCreator economyConsumer productsSocial ecosystems
Skills:StorytellingExecutive presenceCross-functional leadershipStrategic thinkingCuriosity
Languages:English

Company Brief

Soundcloud
Operates an online audio distribution platform that enables creators to upload, share, and monetize music and audio. Offers streaming services, creator tools, distribution and audience engagement features for independent artists and listeners worldwide.
Industry: Streaming Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Berlin, Germany
Founded: 2007
WebsiteLinkedIn