Senior Lifecycle Growth Manager

Gorgias
Toronto
Workplace: HybridFull timeCAD 142,130 - 157,092 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical rigor","Cross-functional collaboration","Growth experimentation","Stakeholder alignment","Ambiguity handling"]

Own and optimize end-to-end lifecycle experiences to accelerate onboarding, improve activation, and drive revenue expansion. As an individual contributor, you’ll lead lifecycle strategy across email and in-app channels, build signal-based triggered campaigns, and develop retention and churn-prevention programs. Partner with Product, CS, and Education/Enablement while working with Marketing Operations to establish the technical infrastructure, using lifecycle and usage data to guide decisions.

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FursaFursa
Gorgias
Gorgias
1 month ago

Senior Lifecycle Growth Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Own and optimize end-to-end lifecycle experiences to accelerate onboarding, improve activation, and drive revenue expansion. As an individual contributor, you’ll lead lifecycle strategy across email and in-app channels, build signal-based triggered campaigns, and develop retention and churn-prevention programs. Partner with Product, CS, and Education/Enablement while working with Marketing Operations to establish the technical infrastructure, using lifecycle and usage data to guide decisions.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the full customer lifecycle strategy across email, in-app, and other engagement channels from trial through renewal and expansion.
  • •Design and launch signal-based, triggered campaigns.
  • •Build and own retention and churn-prevention strategy.
  • •Partner closely with Product, CS, and Education/Enablement teams.
  • •Work with Marketing Operations to build the technical infrastructure and apply a product-marketing mindset.

Pay and Benefits

Salary: CAD 142,130 - 157,092 annually
Perks:Learning Budget

Key Requirements

  • •5+ years in lifecycle marketing, customer marketing, or CRM/email marketing with direct ownership of retention or expansion outcomes.
  • •Experience across both self-serve/product-led and sales-assisted customer motions.
  • •Hands-on experience with a lifecycle/CRM platform (e.g., Customer.io, Braze, Iterable) and comfort using product usage data for campaigns.
  • •Ability to make impact clear and visible even when it’s difficult to measure.
  • •Comfort operating with ambiguity, driving alignment across stakeholders, and auditing/improving what exists.
Experience:5+ yearsLifecycle marketingCustomer marketingCRMEcommerce
Skills:Analytical rigorCross-functional collaborationGrowth experimentationStakeholder alignmentAmbiguity handling
Tech Stack:Customer.ioBrazeIterableCanduGuideflowPromptLayerVitallyHubspotHightouchSegmentZapierCargoDbtChatGPTClaudeGranola

Company Brief

Gorgias
Gorgias provides a conversational AI-powered customer support platform for ecommerce brands, centralizing email, chat, SMS and social support with automation to resolve tickets and drive revenue through support.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 3.2
WebsiteLinkedInGlassdoor