Senior Director, Marketing Intelligence & Decision Science

Freshworks
San Mateo
Workplace: HybridFull timeUSD 255,000 - 315,000 annuallyFunction: Marketing & GrowthExperience: 12+ yearsEducation: bachelorsSkills: ["Leadership","Executive communication","Storytelling","Stakeholder management","Collaboration"]

Lead and modernize Freshworks' marketing intelligence and decision science, shaping measurement frameworks, scalable data and AI-enabled capabilities, and executive-level reporting across GTM. Partner with Marketing, Sales, Finance, RevOps, and IT to enable data-driven decisions, improve investment allocation, funnel optimization, and performance predictability.

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Freshworks
Freshworks
2 months ago

Senior Director, Marketing Intelligence & Decision Science

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead and modernize Freshworks' marketing intelligence and decision science, shaping measurement frameworks, scalable data and AI-enabled capabilities, and executive-level reporting across GTM. Partner with Marketing, Sales, Finance, RevOps, and IT to enable data-driven decisions, improve investment allocation, funnel optimization, and performance predictability.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution.
  • •Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles.
  • •Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations.
  • •Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks.
  • •Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM.

Pay and Benefits

Salary: USD 255,000 - 315,000 annually

Key Requirements

  • •12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environments.
  • •Proven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizations.
  • •Strong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reporting.
  • •Demonstrated ability to translate complex business and performance data into clear executive insights, recommendations, and action plans.
  • •Bachelor’s degree required; MBA preferred.
Experience:12+ yearsSaaSB2BEnterprise technology
Education:Bachelor's
Skills:LeadershipExecutive communicationStorytellingStakeholder managementCollaboration
Languages:English
Tech Stack:AIMachine learningPredictive modelingCRMMAPBICDP

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor