Senior Manager, Demand Generation

ChartHop
New York
Workplace: RemoteFull timeUSD 150,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical thinking","Collaboration","Communication","Project management","Strategic thinking"]

Own the strategy and execution of an integrated demand generation engine that drives qualified pipeline and supports revenue growth. Plan and optimize cross-channel campaigns across paid, owned, and partner programs, scale ABM initiatives, and improve website conversion via CRO and experimentation. Lead performance measurement with Marketing Operations, collaborate across Product Marketing, Sales, RevOps, and Customer Success, and build high-impact virtual and in-person events—using AI-enabled workflows where relevant.

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FursaFursa
ChartHop
ChartHop
1 month ago

Senior Manager, Demand Generation

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Last checked: 21 hours agoStatus: Live

Job Summary

Own the strategy and execution of an integrated demand generation engine that drives qualified pipeline and supports revenue growth. Plan and optimize cross-channel campaigns across paid, owned, and partner programs, scale ABM initiatives, and improve website conversion via CRO and experimentation. Lead performance measurement with Marketing Operations, collaborate across Product Marketing, Sales, RevOps, and Customer Success, and build high-impact virtual and in-person events—using AI-enabled workflows where relevant.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Partner with the VP of Marketing to develop and execute demand generation strategy tied to revenue objectives and qualified pipeline.
  • •Plan, execute, and optimize integrated multi-channel campaigns across product launches, thought leadership, customer stories, and more.
  • •Own strategy and performance across demand channels including paid search, paid social, display/retargeting, organic social, partner marketing, sponsorships, email, and referral/advocacy programs.
  • •Develop and scale account-based marketing programs to deepen engagement and generate qualified opportunities.
  • •Own website conversion as a demand generation engine, including landing page strategy, CRO, experimentation, and AI-enabled approaches where relevant.

Pay and Benefits

Salary: USD 150,000 - 160,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing with a track record of generating qualified pipeline and supporting revenue growth.
  • •Experience planning and executing integrated demand generation campaigns across multiple channels.
  • •Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics.
  • •Strong analytical skills to translate data into actionable insights and continuously improve performance.
  • •Experience managing marketing budgets and optimizing channel investment for maximum return.
Experience:5+ yearsB2B SaaS
Skills:Analytical thinkingCollaborationCommunicationProject managementStrategic thinking
Tech Stack:HubSpotSalesforce6senseGoogle AnalyticsA/B testing

Company Brief

ChartHop
ChartHop provides a people-operations platform that unifies HRIS, headcount planning, compensation, performance, and engagement data with AI-driven analytics and org visualizations to help companies make data-informed people decisions.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series C
Headquarters: New York, United States
Founded: 2019
Glassdoor
Glassdoor: 3.6
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