Performance Marketing Manager, Paid Social Multiple Verticals

NerdWallet
United States
Workplace: RemoteFull timeUSD 89,000 - 138,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical skills","Problem diagnosis","Stakeholder communication","Project management","Creative briefing feedback"]

Own paid social strategy and execution across multiple financial-services verticals, building testing roadmaps and optimizing Meta and TikTok campaigns for lead generation and funnel performance. Lead end-to-end campaign management, partnering with data, analytics, and engineering teams on measurement, tracking, and attribution quality. Translate performance trends into clear reporting and recommendations for vertical leads and leadership, while keeping up with platform and privacy changes.

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NerdWallet
NerdWallet
5 days ago

Performance Marketing Manager, Paid Social Multiple Verticals

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Last checked: 11 hours agoStatus: Live

Job Summary

Own paid social strategy and execution across multiple financial-services verticals, building testing roadmaps and optimizing Meta and TikTok campaigns for lead generation and funnel performance. Lead end-to-end campaign management, partnering with data, analytics, and engineering teams on measurement, tracking, and attribution quality. Translate performance trends into clear reporting and recommendations for vertical leads and leadership, while keeping up with platform and privacy changes.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own paid social strategy, execution, and performance across multiple verticals aligned to growth targets and funnel dynamics.
  • •Build campaign structures, set objectives/bidding/audience/budget, and manage campaigns end-to-end including setup, QA, pacing, troubleshooting, and optimization.
  • •Create testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences.
  • •Monitor and diagnose performance issues across creative, tracking, funnel friction, audience/delivery, and data quality; make budget and pacing calls.
  • •Own recurring performance reporting and translate platform results into business impact, including troubleshooting attribution and discrepancies.

Pay and Benefits

Salary: USD 89,000 - 138,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveParental LeaveWellness StipendCell PhoneWifi StipendRemote WorkLearning BudgetDisability InsuranceLife Insurance

Key Requirements

  • •5+ years of paid social experience in performance marketing or lead generation.
  • •Experience running campaigns hands-on on both Meta Ads Manager and TikTok Ads Manager.
  • •Proven ability to scale paid social budgets (six figures+ monthly spend preferred) while maintaining or improving CPA/CAC and ROAS.
  • •Experience managing toward lead gen, revenue, ROAS, CPA/CAC, or funnel-based goals.
  • •Ability to build paid media strategy from the ground up, including structure, testing, measurement, creative, and optimization.
Experience:5+ yearsPaid socialPerformance marketingLead generationFinancial services
Education:Bachelor's in marketing, business, or a related field
Skills:Analytical skillsProblem diagnosisStakeholder communicationProject managementCreative briefing feedback
Tech Stack:Meta Ads ManagerTikTok Ads ManagerMetaTikTokCAPIServer-side tracking

Company Brief

NerdWallet
NerdWallet provides personal finance guidance, comparison tools, and financial product recommendations (credit cards, mortgages, insurance, loans) to help consumers and small businesses make informed money decisions via content, calculators, and advisory services.
Industry: Publishing
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
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Glassdoor: 3.5
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