CRM Specialist

Carousell Group
Kuala Lumpur
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Analytical thinking","Problem-solving","Ownership","Communication","Stakeholder management"]

Own and grow customer lifecycle marketing across Mudah and Carousell, planning and optimizing CRM campaigns across Push, In-App, Email, SMS, and WhatsApp. Build and improve onboarding, activation, engagement, retention, and reactivation journeys using audience segmentation and personalization. Partner with Product, Data, Analytics, Design, and Business teams to drive measurable improvements through experimentation, A/B testing, and rigorous performance analysis—while managing day-to-day CRM platform operations.

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Carousell Group
Carousell Group
2 days ago

CRM Specialist

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Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own and grow customer lifecycle marketing across Mudah and Carousell, planning and optimizing CRM campaigns across Push, In-App, Email, SMS, and WhatsApp. Build and improve onboarding, activation, engagement, retention, and reactivation journeys using audience segmentation and personalization. Partner with Product, Data, Analytics, Design, and Business teams to drive measurable improvements through experimentation, A/B testing, and rigorous performance analysis—while managing day-to-day CRM platform operations.
Location: Kuala Lumpur
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan, execute, and optimize CRM campaigns across Push, In-App, Email, SMS, and WhatsApp for Mudah and Carousell.
  • •Build and optimize lifecycle journeys for onboarding, activation, engagement, retention, and reactivation using segmentation and personalization.
  • •Monitor CRM performance and key metrics, running A/B tests on messaging, timing, audiences, and formats; translate insights into experiments.
  • •Partner cross-functionally with Product, Data/Analytics, Design, Content, and Business teams to align CRM initiatives with customer and commercial objectives.
  • •Manage day-to-day CRM platform operations and maintain CRM best practices, campaign playbooks, governance documentation, and workflows.

Key Requirements

  • •3–5 years of experience in CRM, lifecycle marketing, retention marketing, or marketing automation.
  • •Experience managing multiple customer segments, CRM channels, lifecycle journeys, and campaign portfolios.
  • •Proven ability to execute and optimize lifecycle programmes and customer journeys.
  • •Hands-on experience with CRM platforms such as Braze, MoEngage, Clevertap, HubSpot, or Salesforce Marketing Cloud.
  • •A/B testing and campaign performance analysis experience, with strong proficiency in Excel or Google Sheets.
Experience:3-5 years
Skills:Analytical thinkingProblem-solvingOwnershipCommunicationStakeholder management
Languages:English
Tech Stack:BrazeMoEngageClevertapHubSpotSalesforce Marketing CloudExcelGoogle SheetsSQL

Company Brief

Carousell Group
Carousell Group operates a classifieds and C2C marketplace across Southeast Asia, enabling users to buy and sell pre-loved items and providing associated services like listings, payments and buyer protection.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: Singapore, Singapore
Founded: 2012
Glassdoor
Glassdoor: 3.7
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