UAEN Digital Content Specialist | Retail | IKEA RSO Jebel Ali (Dubai, AE)

Al Futtaim Group
Dubai
Full timeFunction: Content & Editorial (Writing/Editing)Education: bachelorsSkills: ["Copywriting","Editing","Communication","Project management","Stakeholder management"]

Create, edit, and optimize customer-facing content across IKEA digital channels, including website, app, email, push notifications, and WhatsApp. Plan and execute content aligned with trading priorities, calendars, and campaign schedules while maintaining IKEA’s tone of voice. Partner with Digital Merchandising, Customer Experience, Marketing, and Commercial teams to support global launches, product releases, and seasonal campaigns, using SEO and performance insights to continuously improve engagement and effectiveness.

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FursaFursa
Al Futtaim Group
Al Futtaim Group
9 hours ago

UAEN Digital Content Specialist | Retail | IKEA RSO Jebel Ali (Dubai, AE)

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Last checked: 9 hours agoStatus: Live

Job Summary

Create, edit, and optimize customer-facing content across IKEA digital channels, including website, app, email, push notifications, and WhatsApp. Plan and execute content aligned with trading priorities, calendars, and campaign schedules while maintaining IKEA’s tone of voice. Partner with Digital Merchandising, Customer Experience, Marketing, and Commercial teams to support global launches, product releases, and seasonal campaigns, using SEO and performance insights to continuously improve engagement and effectiveness.
Location: Dubai
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Write, edit, and optimize customer-facing copy across IKEA’s digital channels (website, app, email, push notifications, WhatsApp).
  • •Create commercially effective content that supports customer engagement, conversion, and sales.
  • •Manage and adapt engagement channel content across campaigns, products, and services while maintaining IKEA’s tone of voice.
  • •Plan and deliver content according to trading priorities, content calendars, and campaign schedules.
  • •Monitor content performance and customer behaviour, using SEO and customer insights to improve content effectiveness.

Key Requirements

  • •Create, edit, and optimize customer-facing copy across IKEA digital channels (website, app, email, push notifications, WhatsApp).
  • •Plan and deliver content aligned to trading priorities, content calendars, and campaign schedules while maintaining IKEA’s tone of voice.
  • •Apply SEO and digital content best practices to improve visibility, engagement, and online performance.
  • •Use customer insights and performance data to identify opportunities to improve content effectiveness and customer engagement.
  • •4–5 years of experience in digital content creation/copywriting/content management/CRM content roles, with strong English and Arabic copywriting skills.
Experience:Digital contentContent optimizationCRM content
Education:Bachelor's in marketing, communications, journalism, or similar field
Skills:CopywritingEditingCommunicationProject managementStakeholder management
Languages:EnglishArabic
Tech Stack:SEOSEMWhatsAppAdobe InCopyAdobe InDesign

Eligibility

Nationality:UAE National

Company Brief

Al Futtaim Group
Al-Futtaim Group is a diversified UAE conglomerate operating across automotive, retail, real estate, finance and services, representing 200+ global brands and serving customers across 20+ countries with over 40,000 employees.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Dubai, United Arab Emirates
Glassdoor
Glassdoor: 3.6
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