Ogilvy

1 month ago

Senior Strategic Planner

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Senior Strategic Planner leads high-impact strategic initiatives for clients and brands, serving as a key partner for Account Services and Creative to raise the quality of deliverables and creative output. You will analyze customer, patient and consumer behaviour, architect digital-first go-to-market plans for Canadian brands, lead strategic workshops, drive omnichannel engagement, and map journeys and campaign blueprints with cross-functional teams.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Analyze & Distill Insights: Identify, gather, and analyze information from various sources to understand customer, patient, and consumer behaviour, as well as emerging market trends.
•Architect Go-to-Market Plans: Strategize and architect holistic, digital-first go-to-market plans for a diverse portfolio of brands across the Canadian market, guiding agency teams during the definition, brief, design, and development phases.
•Lead Strategic Workshops: Lead high-profile strategic workshops internally, with clients, and with their cross-functional teams to collaborate on brand strategies, patient journeys, and tactical planning.
•Drive Omnichannel Engagement: Drive customer engagement strategies as an expression of broader brand strategies, developing integrated campaigns across email, web, search, media, and social channels.
•Map Journeys & Blueprints: Partner with internal creative, account, and production teams to distill insights and build comprehensive strategies that include customer journeys, messaging maps, tactics, and campaign blueprints.

Pay and Benefits

Salary: CAD 90,000 - 140,000 annually

Key Requirements

•Agency experience: 5 to 7 years of strategic planning experience within an advertising or marketing agency (prior experience or deep interest in pharma, healthcare, and/or wellness is highly valued).
•Analytical & data-driven mindset: strong knowledge of data, statistical analytical methods, and measurement principles.
•Strategic & marketing acumen: deep marketing knowledge, business acumen, and curiosity to uncover truth behind consumer/patient behaviors.
•Exceptional communication: strong written, verbal, and presentation skills with ability to build trust with clients and internal teams.
•Collaboration & organization: proactive, collaborative, with ability to identify strategic opportunities across brands, campaigns, and markets, and high personal accountability.

Experience:5-7 years

Skills:CommunicationCollaborationPresentationAnalytical thinking

Languages:English

Tech Stack:Google AnalyticsAdobe AnalyticsBrandwatchSEMPPCDigital analyticsDashboards

Company Brief

Ogilvy

Global advertising, marketing, and public relations agency offering brand strategy, creative services, digital marketing, media planning, and customer experience solutions for multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: New York, United States

Founded: 1948

Website LinkedIn

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Ogilvy

1 month ago

Senior Strategic Planner

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Analyze & Distill Insights: Identify, gather, and analyze information from various sources to understand customer, patient, and consumer behaviour, as well as emerging market trends.
•Architect Go-to-Market Plans: Strategize and architect holistic, digital-first go-to-market plans for a diverse portfolio of brands across the Canadian market, guiding agency teams during the definition, brief, design, and development phases.
•Lead Strategic Workshops: Lead high-profile strategic workshops internally, with clients, and with their cross-functional teams to collaborate on brand strategies, patient journeys, and tactical planning.
•Drive Omnichannel Engagement: Drive customer engagement strategies as an expression of broader brand strategies, developing integrated campaigns across email, web, search, media, and social channels.
•Map Journeys & Blueprints: Partner with internal creative, account, and production teams to distill insights and build comprehensive strategies that include customer journeys, messaging maps, tactics, and campaign blueprints.

Pay and Benefits

Salary: CAD 90,000 - 140,000 annually

Key Requirements

•Agency experience: 5 to 7 years of strategic planning experience within an advertising or marketing agency (prior experience or deep interest in pharma, healthcare, and/or wellness is highly valued).
•Analytical & data-driven mindset: strong knowledge of data, statistical analytical methods, and measurement principles.
•Strategic & marketing acumen: deep marketing knowledge, business acumen, and curiosity to uncover truth behind consumer/patient behaviors.
•Exceptional communication: strong written, verbal, and presentation skills with ability to build trust with clients and internal teams.
•Collaboration & organization: proactive, collaborative, with ability to identify strategic opportunities across brands, campaigns, and markets, and high personal accountability.

Experience:5-7 years

Skills:CommunicationCollaborationPresentationAnalytical thinking

Languages:English

Tech Stack:Google AnalyticsAdobe AnalyticsBrandwatchSEMPPCDigital analyticsDashboards

Company Brief

Ogilvy

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: New York, United States

Founded: 1948

Website LinkedIn