Growth - Digital Marketing (Enterprise)

OpenAI
San Francisco, New York
Workplace: HybridFull timeUSD 239,000 - 342,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Stakeholder management","Communication","Analytical thinking","Experimentation","Test-and-learn mindset"]

Own and scale global B2B enterprise demand generation for ChatGPT and OpenAI products across Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. Define channel strategy for complex enterprise buying journeys, build ABM programs, and drive performance from target-account engagement through pipeline and revenue. Partner with Sales, GTM, field marketing, product marketing, marketing ops, data science, and finance, using rigorous measurement, attribution/incrementality frameworks, and AI-enabled creative and optimization workflows.

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FursaFursa
OpenAI
OpenAI
1 month ago

Growth - Digital Marketing (Enterprise)

āœ“ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own and scale global B2B enterprise demand generation for ChatGPT and OpenAI products across Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. Define channel strategy for complex enterprise buying journeys, build ABM programs, and drive performance from target-account engagement through pipeline and revenue. Partner with Sales, GTM, field marketing, product marketing, marketing ops, data science, and finance, using rigorous measurement, attribution/incrementality frameworks, and AI-enabled creative and optimization workflows.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • ā€¢Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
  • ā€¢Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs.
  • ā€¢Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product/solution plays.
  • ā€¢Optimize performance across the enterprise funnel from account engagement through qualified demand, opportunities, pipeline, and revenue using clear attribution and incrementality frameworks.
  • ā€¢Develop audience and messaging strategies for buying committees and enterprise purchase journey stages, and design experiments and playbooks while building AI-enabled creative, targeting, reporting, and optimization workflows.

Pay and Benefits

Salary: USD 239,000 - 342,000 annually
Equity and Bonus:Equity

Key Requirements

  • ā€¢10+ years of B2B growth, demand generation, or performance marketing experience with meaningful ownership of enterprise programs.
  • ā€¢6+ years leading paid marketing across Paid Search, Paid Social, Programmatic, and Affiliate at both operational and strategic levels.
  • ā€¢Proven track record building and scaling enterprise ABM programs that generate measurable account engagement, qualified pipeline, and revenue.
  • ā€¢Experience partnering closely with Sales, GTM, field marketing, product marketing, and marketing operations to plan and execute integrated campaigns.
  • ā€¢Deep understanding of complex B2B buying journeys, buying committees, long sales cycles, account segmentation, and sales-assisted conversion.
Experience:10+ yearsB2BDemand generationPerformance marketingEnterprise ABMAI-powered marketing
Skills:Stakeholder managementCommunicationAnalytical thinkingExperimentationTest-and-learn mindset
Tech Stack:AIPaid SearchPaid SocialProgrammaticAffiliateABMCRMMarketing automationAttributionBITarget-account engagement

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALLĀ·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
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