Manager, Brand Communications & Membership (Ho Chi Minh City, 65, VN)

Adidas
Ho Chi Minh City
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Agency management","Stakeholder management","Communication","Prioritization"]

Lead the local brand communications strategy and annual plan, translating global and regional priorities into integrated campaigns across PR, social, media, influencers/KOLs, and experiential touchpoints. Own the adiClub membership strategy and end-to-end member journey across retail, digital, CRM, and brand activations. Drive partner and channel/retail integration, manage agencies and budgets, and use performance insights and KPIs to optimize planning and execution.

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Adidas
Adidas
14 hours ago

Manager, Brand Communications & Membership (Ho Chi Minh City, 65, VN)

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead the local brand communications strategy and annual plan, translating global and regional priorities into integrated campaigns across PR, social, media, influencers/KOLs, and experiential touchpoints. Own the adiClub membership strategy and end-to-end member journey across retail, digital, CRM, and brand activations. Drive partner and channel/retail integration, manage agencies and budgets, and use performance insights and KPIs to optimize planning and execution.
Location: Ho Chi Minh City
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop the local brand communications strategy and annual plan, translating global/regional direction into an integrated communications agenda.
  • •Monitor consumer, cultural, category, and competitor trends and use insights and performance data to shape campaign strategies and investment priorities.
  • •Define integrated consumer journeys and localize campaigns, content, and storytelling across PR, social, media, influencer/KOL, and experiential touchpoints.
  • •Lead adiClub membership strategy and activation roadmap, driving member acquisition, engagement, retention, and end-to-end member journey across retail, eCommerce, CRM, digital, and brand activations.
  • •Manage creative/PR/social/media/activation agencies and budgets, ensuring governance and compliance, and run campaign post-evaluations to inform future planning.

Key Requirements

  • •University degree in Marketing, Communications, Business or related field.
  • •Minimum 5 years’ relevant experience in Brand Communications, Integrated Marketing, Consumer Activation and/or Membership/CRM.
  • •Strong understanding of PR, social, media, digital and consumer activation.
  • •Experience translating strategy into clear direction and high-quality execution, managing multiple workstreams.
  • •Fluent English across speaking, writing, reading, and presenting; proficiency in the local language.
Experience:5+ yearsSportsFashionLifestyleRetailConsumer-focused industries
Education:Bachelor's
Skills:Strategic thinkingAgency managementStakeholder managementCommunicationPrioritization
Languages:EnglishLocal language
Tech Stack:Microsoft OutlookMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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