BJAK

2 weeks ago

CRM and Retentions Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own and lead end-to-end CRM and retention strategy across the customer lifecycle, driving onboarding, activation, engagement, retention, and reactivation. Design and optimize multi-channel lifecycle campaigns (email, push, in-app, WhatsApp), guided by cohort and funnel analytics, A/B testing, and KPIs like churn, CLV, renewals, and ROI. Collaborate closely with Marketing, Product, Customer Support, and Operations to improve journeys and reduce churn.

Location: Malaysia

Workplace: Onsite

Employment Type: Full time

Job Function: Customer Success & Account Management

Seniority: Manager level

Key Responsibilities

•Define and own end-to-end CRM and retention strategy across the customer lifecycle, including onboarding, activation, engagement, retention, and reactivation.
•Set goals and KPIs to drive repeat usage, policy renewals, cross-sell, and long-term CLV growth.
•Design, execute, and optimize CRM retention campaigns across email, push notifications, in-app messaging, WhatsApp, and other owned channels.
•Analyze customer behavior, cohorts, funnel drop-offs, and usage patterns to identify churn risks and growth opportunities, then translate insights into upsell/cross-sell/renewal/win-back actions.
•Partner with Marketing, Product, Customer Support, and Operations to improve onboarding flows, customer journeys, and ensure CRM communications are relevant, timely, compliant, and aligned with brand voice.

Key Requirements

•5–7 years of experience in CRM, retention, customer success, or lifecycle marketing within fintech, insurance, e-commerce, or high-growth B2C platforms.
•Proven track record improving retention, engagement, renewal rates, or CLV.
•Strong analytical skills with hands-on experience in CRM tools, segmentation, cohort analysis, and performance measurement.
•Experience running multi-channel CRM programs and lifecycle campaigns at scale.
•Ability to work cross-functionally and influence Product, Marketing, Data, and Operations teams.

Experience:5-7 yearsFintechInsuranceE-commerceB2C

Skills:CommunicationCross-functional collaborationAnalytical thinking

Tech Stack:CRMEmailPush notificationsIn-app messagingWhatsAppA/B testing

Company Brief

BJAK

Bjak is a Malaysia-based insurtech that operates an online insurance comparison and distribution platform across SEA, simplifying purchase and servicing of motor and life insurance using digital tools and AI-enabled services.

Industry: InsurTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: Selangor, Malaysia

Founded: 2019

Glassdoor: 2.5

Website LinkedIn Glassdoor

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BJAK

2 weeks ago

CRM and Retentions Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Malaysia

Workplace: Onsite

Employment Type: Full time

Job Function: Customer Success & Account Management

Seniority: Manager level

Key Responsibilities

•Define and own end-to-end CRM and retention strategy across the customer lifecycle, including onboarding, activation, engagement, retention, and reactivation.
•Set goals and KPIs to drive repeat usage, policy renewals, cross-sell, and long-term CLV growth.
•Design, execute, and optimize CRM retention campaigns across email, push notifications, in-app messaging, WhatsApp, and other owned channels.
•Analyze customer behavior, cohorts, funnel drop-offs, and usage patterns to identify churn risks and growth opportunities, then translate insights into upsell/cross-sell/renewal/win-back actions.
•Partner with Marketing, Product, Customer Support, and Operations to improve onboarding flows, customer journeys, and ensure CRM communications are relevant, timely, compliant, and aligned with brand voice.

Key Requirements

•5–7 years of experience in CRM, retention, customer success, or lifecycle marketing within fintech, insurance, e-commerce, or high-growth B2C platforms.
•Proven track record improving retention, engagement, renewal rates, or CLV.
•Strong analytical skills with hands-on experience in CRM tools, segmentation, cohort analysis, and performance measurement.
•Experience running multi-channel CRM programs and lifecycle campaigns at scale.
•Ability to work cross-functionally and influence Product, Marketing, Data, and Operations teams.

Experience:5-7 yearsFintechInsuranceE-commerceB2C

Skills:CommunicationCross-functional collaborationAnalytical thinking

Tech Stack:CRMEmailPush notificationsIn-app messagingWhatsAppA/B testing

Company Brief

BJAK

Industry: InsurTech

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Headquarters: Selangor, Malaysia

Founded: 2019

Glassdoor: 2.5

Website LinkedIn Glassdoor