Ads Measurement Analyst, UK

Netflix
London
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 3+ yearsSkills: ["Independent work","Attention to detail","Organizational skills","Cross-functional collaboration","Client relationship building"]

Partner with the Advertising Sales team to deliver day-to-day measurement requests and produce audience and campaign research that supports Netflix Ads in the UK. Use BARB and TechEdge measurement systems, along with syndicated tools (e.g., GWI), to create reporting on reach, frequency, verification, and effectiveness versus competitors. Manage end-to-end effectiveness studies with third-party vendors, present findings to stakeholders, and help drive efficient processes across the measurement team.

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FursaFursa
Netflix
Netflix
4 days ago

Ads Measurement Analyst, UK

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Partner with the Advertising Sales team to deliver day-to-day measurement requests and produce audience and campaign research that supports Netflix Ads in the UK. Use BARB and TechEdge measurement systems, along with syndicated tools (e.g., GWI), to create reporting on reach, frequency, verification, and effectiveness versus competitors. Manage end-to-end effectiveness studies with third-party vendors, present findings to stakeholders, and help drive efficient processes across the measurement team.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Partner with the Advertising Sales team to respond to day-to-day measurement requests.
  • •Produce research and insights across audience insights, reach and frequency, campaign verification, and campaign measurement.
  • •Create regular reporting for stakeholders using proprietary and syndicated tools, with a focus on Barb Audiences data.
  • •Manage end-to-end day-to-day effectiveness study processes with third-party vendors, including survey drafting, analysis, and report creation.
  • •Project-manage the UK measurement team’s outputs, support learning agendas/playbooks, and handle vendor onboarding/management tasks.

Key Requirements

  • •3+ years of experience in media research, including streaming, TV, digital media, or related sectors.
  • •Hands-on experience with BARB and TechEdge measurement systems, plus familiarity with syndicated research providers like GWI.
  • •Experience across both TV and digital media.
  • •Experience with advertising effectiveness measurement (e.g., reach and frequency, brand lift, matched-market testing, A/B testing, marketing mix models).
  • •Experience with questionnaire scripting for campaign effectiveness studies and strong attention to detail.
Experience:3+ yearsMedia researchStreamingTV advertisingDigital media
Skills:Independent workAttention to detailOrganizational skillsCross-functional collaborationClient relationship building
Tech Stack:BARBTechEdgeGWI

Company Brief

Netflix
Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Los Gatos, United States
Founded: 1997
Glassdoor
Glassdoor: 4.1
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