Senior Inbound Marketing Specialist

Fever Up
Melbourne, Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2-3 yearsSkills: ["Copywriting","Communication","Analytical","Data-driven","Organized"]

Own CRM and customer engagement initiatives across multiple channels, driving retention through data-driven, performance-focused communications. Manage activation of customer data to execute an end-to-end CRM strategy, refine multi-channel messaging, and support lifecycle and segmentation improvements. Track success metrics, provide weekly/monthly reporting and deep dives, and continuously optimize campaigns using best practices in email, push notifications, and in-app messages.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Fever Up
Fever Up
2 months ago

Senior Inbound Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own CRM and customer engagement initiatives across multiple channels, driving retention through data-driven, performance-focused communications. Manage activation of customer data to execute an end-to-end CRM strategy, refine multi-channel messaging, and support lifecycle and segmentation improvements. Track success metrics, provide weekly/monthly reporting and deep dives, and continuously optimize campaigns using best practices in email, push notifications, and in-app messages.
Location: Melbourne, Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage activation of customer data to develop and execute an end-to-end CRM strategy and communications plan using marketing channels (email, push notifications, in-app messages)
  • •Continuously refine multi-channel communications and develop retention strategies to deliver an outstanding customer experience
  • •Support the CRM Manager to define the customer lifecycle, contact strategies across touchpoints, and key client segments for targeting
  • •Ensure campaigns have clearly defined success metrics and lead weekly/monthly reporting and ad hoc deep dives

Pay and Benefits

Perks:Event DiscountSuperannuationHealth InsuranceClasspass MembershipLanguage LearningHome Office

Key Requirements

  • •2-3 years minimum experience in digital marketing and CRM across mobile and web environments
  • •Experience with Salesforce Marketing Cloud
  • •Experience with ESPs (Mailchimp, Sendgrid, etc)
  • •Proficiency in HTML
  • •Experience in A/B testing and dynamic templates
Experience:2-3 years
Skills:CopywritingCommunicationAnalyticalData-drivenOrganized
Languages:EnglishSpanish
Tech Stack:Salesforce Marketing CloudMailchimpSendgridHTMLA/B testingDynamic templatesEmailPush notificationsIn-app messages

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn