Airbnb

1 day ago

Senior Growth Marketing Lead, Engagement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own lifecycle strategy and execution for membership and incentive programs, driving personalized email and push experiences across the member journey. Partner with Creative, Brand Marketing, Business Operations, MarTech/MarOps, Analytics, Finance, Data Science, Product, and PgM to build an experimentation-driven roadmap grounded in guest insights, dynamic content, and ML/AI-based decisioning. Present leadership-ready recommendations, manage experimentation across messaging/audiences/timing, and ensure program economics balance growth with profitability.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own lifecycle strategy across the full member journey (awareness, progression, incentive redemption, re-engagement) executed primarily through email and push.
•Lead personalized email and push programs for membership benefits and incentive offers.
•Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance.
•Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance; translate findings into leadership-ready recommendations.
•Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics; manage an experimentation roadmap and present strategy/roadmap recommendations to stakeholders and executives.

Pay and Benefits

Salary: USD 196,000 - 245,000 annually

Key Requirements

•15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
•9+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing.
•Demonstrated prioritization and project management skills managing multiple workstreams and delivering high-quality execution.
•Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
•Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.

Experience:B2CCRME-commerceConsumer

Skills:Strategic thinkingAnalytical rigorPrioritizationProject managementCross-functional influence

Languages:English

Tech Stack:CRM platformsMarketing automationEmailPush notificationsSegmentationPersonalizationAutomationExperimentationML/AI-based decisioning

Company Brief

Airbnb

Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Airbnb

1 day ago

Senior Growth Marketing Lead, Engagement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own lifecycle strategy across the full member journey (awareness, progression, incentive redemption, re-engagement) executed primarily through email and push.
•Lead personalized email and push programs for membership benefits and incentive offers.
•Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance.
•Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance; translate findings into leadership-ready recommendations.
•Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics; manage an experimentation roadmap and present strategy/roadmap recommendations to stakeholders and executives.

Pay and Benefits

Salary: USD 196,000 - 245,000 annually

Key Requirements

•15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
•9+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing.
•Demonstrated prioritization and project management skills managing multiple workstreams and delivering high-quality execution.
•Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
•Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.

Experience:B2CCRME-commerceConsumer

Skills:Strategic thinkingAnalytical rigorPrioritizationProject managementCross-functional influence

Languages:English

Tech Stack:CRM platformsMarketing automationEmailPush notificationsSegmentationPersonalizationAutomationExperimentationML/AI-based decisioning

Company Brief

Airbnb

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn