Mednet

1 month ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead end-to-end lifecycle marketing for physicians on Mednet, designing multi-channel campaigns (email, push, in-app) in Braze, optimizing activation, engagement, and retention. Collaborate with product and medical teams to instrument events, build personalized experiences, and run experiments to continuously improve communications for a high-ownership, community-driven platform.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation
•Design and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends
•Develop segmentation strategies that account for specialty, practice setting, tenure, and engagement patterns so every physician receives content relevant to their practice
•Partner with the product team to instrument the events and user properties needed to power personalized messaging, and to ensure in-app experiences feel native rather than bolted on
•Build and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into a sharper program over time
•Define and report on the metrics that matter: activation rate, weekly active physicians, question-asking and answering behavior, retention curves, and channel-level performance
•Collaborate with the medical team to surface the right expert insights to the right physician at the right moment
•Maintain deliverability hygiene, suppression logic, and frequency caps so we earn (and keep) a place in physicians' inboxes and notification trays

Pay and Benefits

Salary: USD 115,000 - 145,000 annually

Key Requirements

•4+ years of lifecycle, CRM, or growth marketing experience, ideally at a community-driven or consumer product.

Experience:HealthcareCommunity-drivenSaaS

Skills:CommunicationWritingCollaborationProblem-solving

Tech Stack:BrazeLiquidGoogle AnalyticsMixpanelAmplitude

Eligibility

Visa:US citizen/visa only

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Mednet

The MedNet is a nonprofit medical education network offering clinical resources, case discussions, and continuing medical education content to support healthcare professionals' learning and professional development.

Industry: Education

Website

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Mednet

1 month ago

Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the end-to-end physician lifecycle: onboarding, activation, engagement, re-engagement, and reactivation
•Design and build multi-channel campaigns in Braze across email, push, and in-app, including triggered journeys, behavioral campaigns, and broadcast sends
•Develop segmentation strategies that account for specialty, practice setting, tenure, and engagement patterns so every physician receives content relevant to their practice
•Partner with the product team to instrument the events and user properties needed to power personalized messaging, and to ensure in-app experiences feel native rather than bolted on
•Build and run a continuous experimentation roadmap (subject lines, send times, channel mix, message frequency, content variants) and translate results into a sharper program over time
•Define and report on the metrics that matter: activation rate, weekly active physicians, question-asking and answering behavior, retention curves, and channel-level performance
•Collaborate with the medical team to surface the right expert insights to the right physician at the right moment
•Maintain deliverability hygiene, suppression logic, and frequency caps so we earn (and keep) a place in physicians' inboxes and notification trays

Pay and Benefits

Salary: USD 115,000 - 145,000 annually

Key Requirements

•4+ years of lifecycle, CRM, or growth marketing experience, ideally at a community-driven or consumer product.

Experience:HealthcareCommunity-drivenSaaS

Skills:CommunicationWritingCollaborationProblem-solving

Tech Stack:BrazeLiquidGoogle AnalyticsMixpanelAmplitude

Eligibility

Visa:US citizen/visa only

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Mednet

Industry: Education

Website