VP and Head of Cross Sell, Business Banking

RAKBANK
Dubai
Workplace: OnsiteFull timeFunction: Banking, Lending & CreditExperience: 8+ yearsEducation: bachelorsSkills: ["Stakeholder management","Strategic thinking","Communication and presentation","Execution excellence","Commercial acumen"]

Drive cross-sell and upsell strategy across the business banking portfolio, increasing product penetration and customer wallet share. Monitor sales performance and conversion metrics, build dashboards, and identify trends and performance gaps. Partner with frontline business banking teams and collaborate with Product, Analytics, Operations, Digital, and Sales to execute campaigns and growth initiatives. Prepare executive reporting and business reviews to support senior leadership decisions and improve profitability.

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FursaFursa
RAKBANK
RAKBANK
23 hours ago

VP and Head of Cross Sell, Business Banking

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Drive cross-sell and upsell strategy across the business banking portfolio, increasing product penetration and customer wallet share. Monitor sales performance and conversion metrics, build dashboards, and identify trends and performance gaps. Partner with frontline business banking teams and collaborate with Product, Analytics, Operations, Digital, and Sales to execute campaigns and growth initiatives. Prepare executive reporting and business reviews to support senior leadership decisions and improve profitability.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Banking, Lending & Credit
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute cross-sell and upsell strategies to increase product penetration and customer wallet share.
  • •Monitor and analyze sales performance and cross-sell conversion metrics; maintain management dashboards and identify improvement opportunities.
  • •Partner with frontline business banking teams and coordinate with Product, Analytics, Operations, Digital, and Sales to deliver business priorities.
  • •Prepare executive presentations, management reports, and business performance reviews for senior stakeholders.
  • •Oversee campaign effectiveness and execution excellence across sales and portfolio growth programs to improve profitability and engagement.

Pay and Benefits

Perks:Health InsuranceLife Insurance

Key Requirements

  • •Bachelor's degree or equivalent qualification.
  • •Minimum 8 years of banking experience.
  • •Experience in business banking, SME banking, sales strategy, portfolio management, product management, or analytics.
  • •Proven track record driving cross-sell, upsell, sales effectiveness, or portfolio growth initiatives.
  • •Experience preparing senior management presentations, dashboards, and business reviews.
Experience:8+ yearsBanking
Education:Bachelor's
Skills:Stakeholder managementStrategic thinkingCommunication and presentationExecution excellenceCommercial acumen

Company Brief

RAKBANK
RAKBANK is a United Arab Emirates-based bank offering personal, business, and commercial banking services, including accounts, cards, loans, deposits, and digital banking products. It serves retail customers and SMEs across the UAE.
Industry: Banking
Company Size: Large (251 to 1,000 employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ras Al Khaimah, United Arab Emirates
Founded: 1976
WebsiteLinkedIn