Director of Membership

Apartment Therapy
New York
Workplace: HybridFull timeUSD 150,000 - 175,000 annuallyFunction: Executive & General ManagementExperience: 6-8 yearsSkills: ["Strategic mindset","Analytical skills","Test-and-learn","Cross-functional leadership"]

Own the membership P&L across Apartment Therapy and The Kitchn, leading the existing Kitchn program and launching a new Apartment Therapy membership offering. Drive acquisition, engagement, conversion, and retention using a data-driven lifecycle roadmap (onboarding through win-back). Analyze churn drivers and partner with editorial, product, marketing, and analytics to deliver a seamless member experience while building and leading a small team.

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FursaFursa
Apartment Therapy
Apartment Therapy
2 months ago

Director of Membership

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Last checked: 23 hours agoStatus: Live

Job Summary

Own the membership P&L across Apartment Therapy and The Kitchn, leading the existing Kitchn program and launching a new Apartment Therapy membership offering. Drive acquisition, engagement, conversion, and retention using a data-driven lifecycle roadmap (onboarding through win-back). Analyze churn drivers and partner with editorial, product, marketing, and analytics to deliver a seamless member experience while building and leading a small team.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own the membership P&L across both brands, including goals, forecasting, and performance tracking.
  • •Lead the Kitchn membership program across acquisition, engagement, conversion, and retention.
  • •Define and launch a new Apartment Therapy membership offering in partnership with editorial and product.
  • •Build and execute a data-driven lifecycle roadmap covering onboarding, conversion, renewal, win-back, and reactivation.
  • •Analyze member behavior and churn drivers, and partner cross-functionally to deliver a seamless member experience while growing the team.

Pay and Benefits

Salary: USD 150,000 - 175,000 annually

Key Requirements

  • •6–8+ years of experience in membership, subscription, or audience-revenue roles, including running a membership or subscription program.
  • •Background in media, publishing, or content.
  • •Strong analytical skills with familiarity in subscription metrics and member lifecycle data.
  • •Proven ability to lead cross-functional work and align partners without direct authority.
  • •Ability to work from NYC headquarters on a hybrid schedule, at least 2x per week.
Experience:6-8 yearsMembershipSubscriptions
Skills:Strategic mindsetAnalytical skillsTest-and-learnCross-functional leadership
Languages:English

Company Brief

Apartment Therapy
Apartment Therapy is a digital media brand focused on home design, decor, small-space living, DIY projects, and lifestyle content. It offers inspiration, shopping guides, and practical tips to help readers improve and personalize their living spaces.
Industry: Digital Media
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
WebsiteLinkedIn