2 days ago

Principal Product Marketing Manager, Firefly

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Define and drive product marketing strategy for Adobe Firefly for creative professionals, translating complex GenAI capabilities into clear positioning, messaging, and value propositions. Lead a small team of PMMs while partnering across product, marketing, and go-to-market teams. Own marketing strategy from awareness to usage and retention, orchestrate unified launch plans, and use usage data to optimize post-launch adoption and engagement.

Location: San Jose, San Francisco, Washington, California

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own Firefly positioning, messaging, and value propositions for creative professional segments, translating complex AI capabilities into customer value.
•Develop outbound Firefly marketing strategy for Creative Cloud desktop app users based on customer insights and use cases.
•Own marketing strategy across awareness, discovery, usage, and retention in partnership with channel owners and cross-functional marketing teams.
•Orchestrate unified launch plans, writing creative briefs and overseeing channel execution across social, Adobe.com, email, and paid.
•Drive post-launch optimization using usage data and influence roadmap decisions with customer insights and market analysis.

Pay and Benefits

Salary: USD 145,400 - 261,150 annually

Equity and Bonus:Equity

Key Requirements

•8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products.
•Deep knowledge of the GenAI landscape with passion for new technologies and creative products in the creative industry.
•End-to-end PMM capabilities across positioning, messaging, launch, and post-launch optimization.
•Experience launching AI or technically complex products, with the ability to differentiate in a fast-evolving competitive space.
•Exceptional communication and storytelling skills, with executive presence and the ability to craft narratives that resonate across audiences.

Experience:8+ yearsProduct marketingGenAICreative industry

Skills:CommunicationStorytellingCross-functional collaborationProblem solvingMentorship

Tech Stack:GenAIAdobe FireflyCreative CloudAdobe.com

Company Brief

Adobe Systems

Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Jose, United States

Founded: 1982

Glassdoor: 4.0

Website LinkedIn Glassdoor

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Adobe Systems

2 days ago

Principal Product Marketing Manager, Firefly

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 18 hours agoStatus: Live

Job Summary

Location: San Jose, San Francisco, Washington, California

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own Firefly positioning, messaging, and value propositions for creative professional segments, translating complex AI capabilities into customer value.
•Develop outbound Firefly marketing strategy for Creative Cloud desktop app users based on customer insights and use cases.
•Own marketing strategy across awareness, discovery, usage, and retention in partnership with channel owners and cross-functional marketing teams.
•Orchestrate unified launch plans, writing creative briefs and overseeing channel execution across social, Adobe.com, email, and paid.
•Drive post-launch optimization using usage data and influence roadmap decisions with customer insights and market analysis.

Pay and Benefits

Salary: USD 145,400 - 261,150 annually

Equity and Bonus:Equity

Key Requirements

•8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products.
•Deep knowledge of the GenAI landscape with passion for new technologies and creative products in the creative industry.
•End-to-end PMM capabilities across positioning, messaging, launch, and post-launch optimization.
•Experience launching AI or technically complex products, with the ability to differentiate in a fast-evolving competitive space.
•Exceptional communication and storytelling skills, with executive presence and the ability to craft narratives that resonate across audiences.

Experience:8+ yearsProduct marketingGenAICreative industry

Skills:CommunicationStorytellingCross-functional collaborationProblem solvingMentorship

Tech Stack:GenAIAdobe FireflyCreative CloudAdobe.com

Company Brief

Adobe Systems

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Jose, United States

Founded: 1982

Glassdoor: 4.0

Website LinkedIn Glassdoor