Principal Product Marketing Manager, Firefly

Adobe Systems
San Jose, Washington, San Francisco, California
Workplace: HybridFull timeUSD 145,400 - 261,150 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Storytelling","Cross-functional collaboration","Problem solving","Mentorship"]

Define and drive product marketing strategy for Adobe Firefly for creative professionals, translating complex GenAI capabilities into clear positioning, messaging, and value propositions. Lead a small team of PMMs while partnering across product, marketing, and go-to-market teams. Own marketing strategy from awareness to usage and retention, orchestrate unified launch plans, and use usage data to optimize post-launch adoption and engagement.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Adobe Systems
Adobe Systems
1 month ago

Principal Product Marketing Manager, Firefly

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: Just nowStatus: Live

Job Summary

Define and drive product marketing strategy for Adobe Firefly for creative professionals, translating complex GenAI capabilities into clear positioning, messaging, and value propositions. Lead a small team of PMMs while partnering across product, marketing, and go-to-market teams. Own marketing strategy from awareness to usage and retention, orchestrate unified launch plans, and use usage data to optimize post-launch adoption and engagement.
Location: San Jose, Washington, San Francisco, California
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own Firefly positioning, messaging, and value propositions for creative professional segments, translating complex AI capabilities into customer value.
  • •Develop outbound Firefly marketing strategy for Creative Cloud desktop app users based on customer insights and use cases.
  • •Own marketing strategy across awareness, discovery, usage, and retention in partnership with channel owners and cross-functional marketing teams.
  • •Orchestrate unified launch plans, writing creative briefs and overseeing channel execution across social, Adobe.com, email, and paid.
  • •Drive post-launch optimization using usage data and influence roadmap decisions with customer insights and market analysis.

Pay and Benefits

Salary: USD 145,400 - 261,150 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products.
  • •Deep knowledge of the GenAI landscape with passion for new technologies and creative products in the creative industry.
  • •End-to-end PMM capabilities across positioning, messaging, launch, and post-launch optimization.
  • •Experience launching AI or technically complex products, with the ability to differentiate in a fast-evolving competitive space.
  • •Exceptional communication and storytelling skills, with executive presence and the ability to craft narratives that resonate across audiences.
Experience:8+ yearsProduct marketingGenAICreative industry
Skills:CommunicationStorytellingCross-functional collaborationProblem solvingMentorship
Tech Stack:GenAIAdobe FireflyCreative CloudAdobe.com

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
Glassdoor
Glassdoor: 4.0
WebsiteLinkedInGlassdoor