Lead Software Engineer - Performance Marketing

Voodoo
Paris
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Hands-on execution","Mentorship","Teamwork","Collaboration","Adaptability"]

Lead the Playable Ads team within the Central Growth organization, combining hands-on playable ad production with technical and strategic guidance. Coach and enable playable ads developers embedded in franchise-dedicated squads, improve workflows and tooling, and drive innovation in playable ad formats. Collaborate with Growth leadership and creative strategists, benchmark competitor creatives, analyze performance metrics, and help roll out playable ads across multiple game franchises.

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Voodoo
Voodoo
2 days ago

Lead Software Engineer - Performance Marketing

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead the Playable Ads team within the Central Growth organization, combining hands-on playable ad production with technical and strategic guidance. Coach and enable playable ads developers embedded in franchise-dedicated squads, improve workflows and tooling, and drive innovation in playable ad formats. Collaborate with Growth leadership and creative strategists, benchmark competitor creatives, analyze performance metrics, and help roll out playable ads across multiple game franchises.
Location: Paris
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead and coach a small team of playable ads developers/strategists embedded in franchise-dedicated squads.
  • •Contribute directly to playable ad production and iteration of high-quality playable creatives.
  • •Oversee operational topics for the playable team, including workflows, tooling, and best practices.
  • •Drive innovation in playable ad formats by exploring new mechanics, interactions, and creative concepts.
  • •Benchmark competitor playable ads and use performance data to improve production quality and effectiveness.

Pay and Benefits

Perks:Meal AllowanceGym MembershipHealth InsuranceChildcarePaid Leave

Key Requirements

  • •4+ years of experience in playable ad or game development.
  • •Hands-on, maker mindset—comfortable coordinating while staying involved in production.
  • •Experience with playable ads development tools/frameworks such as Unity (Luna) and Cocos Creator.
  • •Knowledge of object-oriented programming and web game development.
  • •Hands-on experience with AI-assisted development and asset generation tools (Claude Code, Codex, Cursor; Scenario, Flux, ElevenLabs).
Experience:4+ yearsPlayable adsGame developmentMobile marketingAd tech
Skills:Hands-on executionMentorshipTeamworkCollaborationAdaptability
Languages:EnglishFrench
Tech Stack:UnityLunaCocos CreatorClaude CodeCodexCursorScenarioFluxElevenLabs

Company Brief

Voodoo
Develops and publishes hyper-casual mobile games and gaming platforms, focusing on viral, easy-to-play titles and data-driven optimization to reach global audiences across iOS and Android.
Industry: Gaming
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Paris, France
Founded: 2013
WebsiteLinkedIn