Growth Marketing Manager

Counsel Health
Boston, New York
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["High agency","Automation mindset","Data-driven decision-making"]

Own and scale growth marketing across paid, owned, and lifecycle channels for a consumer marketing team. Create content across blog, social, and email, lead paid social/search execution, build lifecycle email and push programs, and develop reporting and analytics to drive D2C performance. This foundational role emphasizes designing repeatable workflows, leveraging AI for automation, and operating as a generalist with opportunities to specialize as the team grows.

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Counsel Health
Counsel Health
2 days ago

Growth Marketing Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Own and scale growth marketing across paid, owned, and lifecycle channels for a consumer marketing team. Create content across blog, social, and email, lead paid social/search execution, build lifecycle email and push programs, and develop reporting and analytics to drive D2C performance. This foundational role emphasizes designing repeatable workflows, leveraging AI for automation, and operating as a generalist with opportunities to specialize as the team grows.
Location: Boston, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Produce content across owned channels including blog, social, and email.
  • •Lead and optimize paid social and paid search campaigns.
  • •Build and manage email and push lifecycle programs (segmentation, sequencing, QA, optimization).
  • •Support performance reporting for D2C channels and translate data into actionable recommendations.
  • •Build repeatable marketing content and campaign infrastructure, testing frameworks, and workflows to scale efficiently.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceVisionDental401kPaid LeaveParental Leave

Key Requirements

  • •5–8 years of experience in consumer marketing with meaningful time across more than one channel.
  • •Strong instincts across paid and owned media, with deep expertise in at least one area.
  • •Experience building workstreams/programs from scratch, not just maintaining existing ones.
  • •A track record of using AI tools to automate workflows and scale output.
  • •Experience building AI-powered workflows, automations, or internal tooling.
Experience:Consumer marketingD2CPaid mediaHealthcareSubscription
Skills:High agencyAutomation mindsetData-driven decision-making
Tech Stack:Customer.ioKlaviyoMeta AdsGoogle AdsAI tools

Company Brief

Counsel Health
AI-enabled, physician-supervised virtual care company that provides an enterprise-grade front door to healthcare for payers, employers, and partners, combining medical AI with in-house physicians to deliver immediate, personalized medical guidance and reduce high-cost claims.
Industry: HealthTech
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: San Francisco, United States
Founded: 2023
WebsiteLinkedIn