Lalamove

1 month ago

Performance Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Data-driven Performance Marketing Specialist to lead paid media strategy in Mexico, manage budgets across Google, Meta, DV360 and programmatic channels, optimize CAC/CPL/CPV, and collaborate with marketing and operations to grow user and driver bases in Mexico City.

Location: Mexico City

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Strategic planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.
•Plan and execute digital marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
•Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement.
•Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.
•Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.

Key Requirements

•4-5 years of experience with performance marketing campaigns.
•Advanced English.
•Data driven: experience with Excel or Google Sheets (BigQuery, App Scripts, data manipulation, pivot tables and dashboards).
•Knowledge and experience with programmatic media, DSP, MMP platforms and Google Ads Editor is a plus
•Graduated in Marketing, Advertising, Engineering or similar (is a plus)

Experience:4-5 yearsPerformance marketingDigital advertising

Education:Bachelor's in Marketing/Advertising or similar

Skills:Data-drivenAnalyticalFlexibleTeamwork

Languages:EnglishSpanish

Tech Stack:Google AdsDV360MetaTikTokProgrammaticBigQueryGoogle Ads EditorExcelGoogle Sheets

Company Brief

Lalamove

On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.

Industry: Last Mile Delivery

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Hong Kong, Hong Kong

Founded: 2013

Website LinkedIn

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Lalamove

1 month ago

Performance Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Mexico City

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Strategic planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.
•Plan and execute digital marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
•Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement.
•Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.
•Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.

Key Requirements

•4-5 years of experience with performance marketing campaigns.
•Advanced English.
•Data driven: experience with Excel or Google Sheets (BigQuery, App Scripts, data manipulation, pivot tables and dashboards).
•Knowledge and experience with programmatic media, DSP, MMP platforms and Google Ads Editor is a plus
•Graduated in Marketing, Advertising, Engineering or similar (is a plus)

Experience:4-5 yearsPerformance marketingDigital advertising

Education:Bachelor's in Marketing/Advertising or similar

Skills:Data-drivenAnalyticalFlexibleTeamwork

Languages:EnglishSpanish

Tech Stack:Google AdsDV360MetaTikTokProgrammaticBigQueryGoogle Ads EditorExcelGoogle Sheets

Company Brief

Lalamove

Industry: Last Mile Delivery

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Hong Kong, Hong Kong

Founded: 2013

Website LinkedIn