Smartsheet

1 week ago

Sr. Product Marketing Manager - AI GTM Strategy, EMEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Own AI go-to-market activation for EMEA by translating global AI narratives, product roadmaps, and enablement into regionally relevant content, training, and field support. Lead AI narrative activation, sales enablement, and MCP/platform extensibility messaging for EMEA sellers and customers. Develop positioning guides, competitive battlecards, and proof points, then measure enablement adoption using Gong and Highspot engagement insights.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Execute regional activation of the global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics.
•Develop EMEA-specific AI positioning guides addressing data sovereignty, GDPR implications, and compliance-sensitive adoption paths.
•Serve as the primary AI enablement resource for EMEA field teams by translating enablement packages into sales-ready formats and partnering on training, certifications, and deal support.
•Support regional go-to-market activation for the MCP platform, including partner integrations, agentic workflow positioning, and EMEA MCP use-case content.
•Maintain competitive intelligence and deliver EMEA-specific battlecards and objection-handling guides, plus provide briefings on shifts in competitor AI messaging and launches.

Pay and Benefits

Perks:Health InsuranceDentalPensionLearning BudgetPaid LeaveMaternity LeavePaternity LeaveVolunteer Day

Key Requirements

•8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment with meaningful EMEA exposure.
•Experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences.
•Working knowledge of AI and automation concepts to engage credibly with technical buyers, solution engineers, and product teams.
•Familiarity with European regulatory and data sovereignty topics for enterprise AI adoption (GDPR, AI Act, data residency).
•Strong writing and messaging skills to convert complex AI capabilities into clear buyer-resonant value claims in a European context.

Experience:8+ yearsB2B SaaS

Education:Bachelor's

Skills:Strong writingMessagingCompetitive intelligenceSelf-directedCross-functional collaboration

Languages:English

Tech Stack:HighspotGongModel Context Protocol (MCP)AIGDPRAI Act

Company Brief

Smartsheet

Provides a cloud-based work management platform that enables teams to plan, track, automate, and report on work. Smartsheet combines spreadsheets, collaboration, and workflow automation to help organizations manage projects and processes at scale.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Bellevue, United States

Founded: 2005

Website LinkedIn

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Smartsheet

1 week ago

Sr. Product Marketing Manager - AI GTM Strategy, EMEA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Execute regional activation of the global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics.
•Develop EMEA-specific AI positioning guides addressing data sovereignty, GDPR implications, and compliance-sensitive adoption paths.
•Serve as the primary AI enablement resource for EMEA field teams by translating enablement packages into sales-ready formats and partnering on training, certifications, and deal support.
•Support regional go-to-market activation for the MCP platform, including partner integrations, agentic workflow positioning, and EMEA MCP use-case content.
•Maintain competitive intelligence and deliver EMEA-specific battlecards and objection-handling guides, plus provide briefings on shifts in competitor AI messaging and launches.

Pay and Benefits

Perks:Health InsuranceDentalPensionLearning BudgetPaid LeaveMaternity LeavePaternity LeaveVolunteer Day

Key Requirements

•8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment with meaningful EMEA exposure.
•Experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences.
•Working knowledge of AI and automation concepts to engage credibly with technical buyers, solution engineers, and product teams.
•Familiarity with European regulatory and data sovereignty topics for enterprise AI adoption (GDPR, AI Act, data residency).
•Strong writing and messaging skills to convert complex AI capabilities into clear buyer-resonant value claims in a European context.

Experience:8+ yearsB2B SaaS

Education:Bachelor's

Skills:Strong writingMessagingCompetitive intelligenceSelf-directedCross-functional collaboration

Languages:English

Tech Stack:HighspotGongModel Context Protocol (MCP)AIGDPRAI Act

Company Brief

Smartsheet

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Bellevue, United States

Founded: 2005

Website LinkedIn