Sr. Product Marketing Manager - AI GTM Strategy, EMEA

Smartsheet
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Strong writing","Messaging","Competitive intelligence","Self-directed","Cross-functional collaboration"]

Own AI go-to-market activation for EMEA by translating global AI narratives, product roadmaps, and enablement into regionally relevant content, training, and field support. Lead AI narrative activation, sales enablement, and MCP/platform extensibility messaging for EMEA sellers and customers. Develop positioning guides, competitive battlecards, and proof points, then measure enablement adoption using Gong and Highspot engagement insights.

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FursaFursa
Smartsheet
Smartsheet
1 month ago

Sr. Product Marketing Manager - AI GTM Strategy, EMEA

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Job Summary

Own AI go-to-market activation for EMEA by translating global AI narratives, product roadmaps, and enablement into regionally relevant content, training, and field support. Lead AI narrative activation, sales enablement, and MCP/platform extensibility messaging for EMEA sellers and customers. Develop positioning guides, competitive battlecards, and proof points, then measure enablement adoption using Gong and Highspot engagement insights.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Execute regional activation of the global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics.
  • •Develop EMEA-specific AI positioning guides addressing data sovereignty, GDPR implications, and compliance-sensitive adoption paths.
  • •Serve as the primary AI enablement resource for EMEA field teams by translating enablement packages into sales-ready formats and partnering on training, certifications, and deal support.
  • •Support regional go-to-market activation for the MCP platform, including partner integrations, agentic workflow positioning, and EMEA MCP use-case content.
  • •Maintain competitive intelligence and deliver EMEA-specific battlecards and objection-handling guides, plus provide briefings on shifts in competitor AI messaging and launches.

Pay and Benefits

Perks:Health InsuranceDentalPensionLearning BudgetPaid LeaveMaternity LeavePaternity LeaveVolunteer Day

Key Requirements

  • •8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment with meaningful EMEA exposure.
  • •Experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences.
  • •Working knowledge of AI and automation concepts to engage credibly with technical buyers, solution engineers, and product teams.
  • •Familiarity with European regulatory and data sovereignty topics for enterprise AI adoption (GDPR, AI Act, data residency).
  • •Strong writing and messaging skills to convert complex AI capabilities into clear buyer-resonant value claims in a European context.
Experience:8+ yearsB2B SaaS
Education:Bachelor's
Skills:Strong writingMessagingCompetitive intelligenceSelf-directedCross-functional collaboration
Languages:English
Tech Stack:HighspotGongModel Context Protocol (MCP)AIGDPRAI Act

Company Brief

Smartsheet
Provides a cloud-based work management platform that enables teams to plan, track, automate, and report on work. Smartsheet combines spreadsheets, collaboration, and workflow automation to help organizations manage projects and processes at scale.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bellevue, United States
Founded: 2005
WebsiteLinkedIn