Social Media Lead

Asana
Chicago
Workplace: HybridFull timeUSD 147,000 - 167,000 annuallyFunction: Communications, PR & CommunityExperience: 8-10 yearsSkills: ["Strategic thinking","Judgment","Cross-functional collaboration","Community engagement","Editorial writing","Data literacy"]

Own and execute Asana’s social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit—building strategy and a content calendar that drives brand awareness, engagement, and business impact. Create video-first original content (including scripting, shooting, editing) and lead social campaigns tied to product launches and key industry moments. Partner cross-functionally, engage authentically with the community, and use performance analytics to guide priorities and storytelling.

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FursaFursa
Asana
Asana
6 days ago

Social Media Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own and execute Asana’s social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit—building strategy and a content calendar that drives brand awareness, engagement, and business impact. Create video-first original content (including scripting, shooting, editing) and lead social campaigns tied to product launches and key industry moments. Partner cross-functionally, engage authentically with the community, and use performance analytics to guide priorities and storytelling.
Location: Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Own Asana’s social presence across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit, developing and executing a content calendar tied to business goals.
  • •Create and produce original, video-first content (short-form video, photography, graphics, written copy) and partner with the creative team on larger productions.
  • •Concept and execute social campaigns for product launches, industry events, and key moments with consistent storytelling.
  • •Stay ahead of platform shifts and cultural moments, prioritizing what’s genuinely worth Asana’s voice.
  • •Monitor performance and translate analytics into strategy while engaging authentically with the community.

Pay and Benefits

Salary: USD 147,000 - 167,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceFamily BuildingRetirement

Key Requirements

  • •8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand.
  • •Build differentiated social strategy and content (not just executing against an existing calendar).
  • •Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit with strong understanding of distribution and community dynamics.
  • •Hands-on, video-first production skill: shoot and edit videos yourself.
  • •Data literacy and editorial instincts, with strong writing and tone/clarity/craft.
Experience:8-10 yearsSocial mediaDigital marketingTechB2B
Skills:Strategic thinkingJudgmentCross-functional collaborationCommunity engagementEditorial writingData literacy
Languages:English
Tech Stack:AI toolsVideoPhotographyGraphicsAnalytics dashboards

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor