Product Marketing Manager, Prime & Markets

Coinbase
United States
Workplace: RemoteFull timeUSD 140,080 - 164,800 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Strategic positioning","GTM execution","Client enablement","Responsible AI usage"]

Own product marketing for complex institutional offerings, translating spot, derivatives, cross-margin, liquidity, and execution workflows into clear positioning and GTM strategies for clients worldwide. Lead GTM execution for major Prime and Markets launches, build enablement materials (talk tracks, FAQs, battlecards, demos), and partner with Product, Markets, Sales, Legal, and Comms to drive measurable client adoption. Pressure-test narratives with credibility at institutional scale and account for regional regulatory constraints.

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FursaFursa
Coinbase
Coinbase
6 months ago

Product Marketing Manager, Prime & Markets

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own product marketing for complex institutional offerings, translating spot, derivatives, cross-margin, liquidity, and execution workflows into clear positioning and GTM strategies for clients worldwide. Lead GTM execution for major Prime and Markets launches, build enablement materials (talk tracks, FAQs, battlecards, demos), and partner with Product, Markets, Sales, Legal, and Comms to drive measurable client adoption. Pressure-test narratives with credibility at institutional scale and account for regional regulatory constraints.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients.
  • •Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
  • •Build high-signal enablement materials such as talk tracks, FAQs, battlecards, demos, and client-ready narratives to reduce field complexity.
  • •Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity and inform product roadmap discussions with market insights.
  • •Drive clarity on what’s live, what’s next, and what actions clients should take across regions with varying regulatory constraints.

Pay and Benefits

Salary: USD 140,080 - 164,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
  • •Build GTM strategies and positioning for technically complex products, simplifying liquidity, capital efficiency, and market structure into compelling narratives.
  • •Partner cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
  • •Be fluent in institutional markets—comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
  • •Use generative AI responsibly with human oversight to deliver business-ready outputs and improve workflow efficiency, cost, and quality.
Experience:Institutional tradingDerivativesMarket infrastructureInstitutional GTMHedge fundsAsset management
Skills:Cross-functional collaborationStrategic positioningGTM executionClient enablementResponsible AI usage
Languages:English

Company Brief

Coinbase
Operates a cryptocurrency exchange and financial services platform that enables buying, selling, storing, and earning crypto assets, institutional trading, custody, and developer tools for blockchain applications.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn