Product Marketing Manager, Prime & Markets
Coinbase
United States
Workplace: RemoteFull timeUSD 140,080 - 164,800 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Strategic positioning","GTM execution","Client enablement","Responsible AI usage"]Own product marketing for complex institutional offerings, translating spot, derivatives, cross-margin, liquidity, and execution workflows into clear positioning and GTM strategies for clients worldwide. Lead GTM execution for major Prime and Markets launches, build enablement materials (talk tracks, FAQs, battlecards, demos), and partner with Product, Markets, Sales, Legal, and Comms to drive measurable client adoption. Pressure-test narratives with credibility at institutional scale and account for regional regulatory constraints.

