Director of Marketing

Sendblue
New York
Workplace: OnsiteFull timeUSD 210,000 - 225,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Leadership","Problem-solving"]

A hands-on, senior marketing leader who will own Sendblue’s marketing function, translating business goals into channel priorities, budget allocation, testing roadmaps, and revenue-driven execution across content, lifecycle, and campaigns. You’ll partner with the CRO, manage agencies and editors, and ensure marketing outcomes are measurable and aligned with growth targets.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Sendblue
Sendblue
6 months ago

Director of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

A hands-on, senior marketing leader who will own Sendblue’s marketing function, translating business goals into channel priorities, budget allocation, testing roadmaps, and revenue-driven execution across content, lifecycle, and campaigns. You’ll partner with the CRO, manage agencies and editors, and ensure marketing outcomes are measurable and aligned with growth targets.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and optimize Sendblue’s marketing function, translating business goals into channel priorities, budget decisions, and execution roadmaps.
  • •Lead marketing strategy alignment with the CRO, define channel objectives, testing plans, and sequencing across funnel stages.
  • •Manage content distribution and lifecycle programs (email, campaigns, activations) to maximize activation, conversion, and retention.
  • •Oversee funnel creation, messaging frameworks, and collateral, ensuring assets are measurable and aligned with revenue goals.
  • •Build and manage relationships with marketing agencies, editors, and contractors while maintaining KPI-driven briefs and feedback loops.

Pay and Benefits

Salary: USD 210,000 - 225,000 annually

Key Requirements

  • •5+ years of experience in senior marketing roles with a track record of driving revenue impact
  • •Experience defining and executing multi-channel marketing strategies
  • •Proven ability to manage budgets (up to at least $500k/month) and allocate spend across channels
  • •Strong writing skills for emails, landing pages, and scripts; experience with content distribution (YouTube, Meta)
  • •Experience working closely with a CRO or CEO and managing agencies/editors/contractors
Experience:5+ yearsMarketingGrowthRevenue-aligned marketing
Skills:CommunicationLeadershipProblem-solving
Languages:English
Tech Stack:SegmentHyrosZapierActiveCampaignClose CRMYouTubeMetaLinkedIn

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Sendblue
Sendblue (TryRaz) provides a SaaS platform for transactional and marketing messaging, enabling businesses to send, automate, and track emails and SMS via APIs, templates, and analytics to improve customer communication and engagement.
Industry: API Platforms
Website