Senior Manager, YouTube Strategy & Operations

Feld Entertainment
United States
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic leadership","Cross-functional collaboration","Project management","Data-driven decision making","Communication"]

Own Feld Entertainment’s YouTube strategy across Monster Jam, SMX, Ringling, Disney On Ice, and future channels. Lead cross-brand planning and coordination, channel setup and optimization (branding, metadata, playlists, merchandising), and content pipeline execution. Partner with internal teams and external agencies to repurpose content for Shorts and other formats, monitor performance analytics, and drive continuous improvement. Collaborate with Media Monetization to enhance revenue performance and explore new monetization capabilities.

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Feld Entertainment
Feld Entertainment
5 days ago

Senior Manager, YouTube Strategy & Operations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own Feld Entertainment’s YouTube strategy across Monster Jam, SMX, Ringling, Disney On Ice, and future channels. Lead cross-brand planning and coordination, channel setup and optimization (branding, metadata, playlists, merchandising), and content pipeline execution. Partner with internal teams and external agencies to repurpose content for Shorts and other formats, monitor performance analytics, and drive continuous improvement. Collaborate with Media Monetization to enhance revenue performance and explore new monetization capabilities.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead and coordinate Feld Entertainment’s YouTube strategy across brands, aligned with broader Digital objectives and brand priorities
  • •Develop and manage cross-brand programming schedules to maintain publishing cadence, seasonal planning, and series rollouts
  • •Coordinate channel creation, customization, and optimization (branding, metadata, thumbnails, titles, descriptions, playlists, and merchandising)
  • •Partner with internal teams and external agencies to manage content pipelines and repurpose content for Shorts and other formats
  • •Monitor and analyze channel performance and collaborate with Media Monetization to improve revenue performance and evaluate monetization opportunities

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Media, or related field
  • •5+ years of experience in digital media, social media, video platforms, or YouTube, managing and optimizing YouTube channels
  • •Thorough understanding of YouTube platform, best practices, and culture
  • •Demonstrated success growing YouTube channels using platform analytics to improve content performance
  • •Strong project management skills, including using tools such as Asana to manage workflows, deliverables, timelines, and dependencies
Experience:5+ yearsDigital mediaSocial mediaVideo platformsYouTube
Education:Bachelor's
Skills:Strategic leadershipCross-functional collaborationProject managementData-driven decision makingCommunication
Tech Stack:YouTubeAsana

Company Brief

Feld Entertainment
Produces and promotes large-scale live family entertainment touring shows, including Monster Jam, Disney On Ice (under license), and other arena and stadium events, delivering ticketed live experiences worldwide.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Palmetto, United States
Founded: 1967
WebsiteLinkedIn