Associate Manager, Brand Marketing - HOPWTR

Constellation Brands
Los Angeles, Chicago
Workplace: OnsiteFull timeUSD 96,700 - 148,100 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Organization","Project management","Communication","Commercial acumen","Cross-functional leadership"]

Own the execution of HOPWTR brand strategies to drive volume, profit, and share. Partner across marketing, Consumer Insights, Media Planning, Retail/Trade, Lifestyle & Experiential, and Field Marketing to develop plans, campaigns, promotions, and event programming. Lead budget management and brand performance analysis, and collaborate cross-functionally with R&D, Packaging, Regulatory, Sales, Operations, and Finance to support product and packaging updates and go-to-market across ecommerce and DTC channels.

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Constellation Brands
Constellation Brands
1 day ago

Associate Manager, Brand Marketing - HOPWTR

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the execution of HOPWTR brand strategies to drive volume, profit, and share. Partner across marketing, Consumer Insights, Media Planning, Retail/Trade, Lifestyle & Experiential, and Field Marketing to develop plans, campaigns, promotions, and event programming. Lead budget management and brand performance analysis, and collaborate cross-functionally with R&D, Packaging, Regulatory, Sales, Operations, and Finance to support product and packaging updates and go-to-market across ecommerce and DTC channels.
Location: Los Angeles, Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Assist in developing and implementing short- and long-term marketing objectives, strategies, brand positioning, and consumer targets.
  • •Participate in creative development and support execution of national and local advertising campaigns across all channels.
  • •Manage brand budgets and forecasts monthly; analyze brand and business performance using internal and external data to ensure goals are met.
  • •Develop media plans and brand initiatives nationally and regionally/local, including retail promotions and event marketing programming.
  • •Lead cross-functional collaboration with R&D, Packaging, Regulatory, and support commercialization and go-to-market for new products, flavors, and formats; support ecommerce and DTC growth with agencies and retail customers.

Pay and Benefits

Salary: USD 96,700 - 148,100 annually
Perks:Paid LeaveHealth InsuranceDentalVision401k

Key Requirements

  • •Bachelor's degree in a relevant field (Marketing, Business, Management, etc.) and 3-5 years of progressive experience in the CPG industry.
  • •Exceptional organization and project management skills.
  • •Strong writing, presentation, and verbal communication skills.
  • •Strong commercial and financial acumen.
  • •Demonstrated ability leading strong cross-functional teams and managing agency partners (experience with 3rd party data sources like IRI/Nielsen and bilingual Spanish preferred).
Experience:3-5 yearsCPGConsumer packaged goodsEcommerceDirect-to-consumer (DTC)
Education:Bachelor's in Marketing, Business, Management (relevant field)
Skills:OrganizationProject managementCommunicationCommercial acumenCross-functional leadership
Languages:Spanish
Tech Stack:EcommerceDirect-to-consumer (DTC)

Company Brief

Constellation Brands
Produces, markets, and distributes beer, wine, and spirits brands across North America and internationally, including major labels and craft offerings, serving retail, on-premise, and e-commerce channels.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Victor, United States
Founded: 1945
WebsiteLinkedIn