Product Marketing Manager, Defense & Security

CAE
Montreal
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: []

Drive growth for CAE’s Defense & Security business by developing market positioning, messaging, and go-to-market strategies for training, simulation, mission support, and digital solutions. Partner with product, engineering, business development, and subject matter experts to turn complex capabilities into mission-focused value propositions. Support competitive analysis, win themes, sales enablement content, and strategic event participation while generating market insights to inform product strategy and investment priorities.

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FursaFursa
CAE
CAE
3 days ago

Product Marketing Manager, Defense & Security

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Last checked: 3 hours agoStatus: Live

Job Summary

Drive growth for CAE’s Defense & Security business by developing market positioning, messaging, and go-to-market strategies for training, simulation, mission support, and digital solutions. Partner with product, engineering, business development, and subject matter experts to turn complex capabilities into mission-focused value propositions. Support competitive analysis, win themes, sales enablement content, and strategic event participation while generating market insights to inform product strategy and investment priorities.
Location: Montreal
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop differentiated positioning, messaging, and thought leadership for global defense and security markets.
  • •Translate technical product capabilities into operational outcomes and customer-relevant value propositions.
  • •Support business development and capture activities with market intelligence, competitive analysis, win themes, and sales enablement content.
  • •Collaborate with product management, engineering, operations, and business development to launch and position new defense training, simulation, synthetic environment, mission support, and digital transformation capabilities.
  • •Generate market insights by monitoring defense spending priorities, modernization programs, training requirements, acquisition trends, and emerging technologies to inform strategy and partnerships.

Pay and Benefits

Perks:Health InsuranceTelemedicineEquityRrspPensionSabbaticalFlex TimeParental Leave

Key Requirements

  • •5+ years of experience in product marketing, strategic marketing, business development, capture management, government programs, or related roles in defense/aerospace/security/military training sectors.
  • •Demonstrated understanding of defense acquisition processes, military procurement, government contracting environments, and complex public-sector stakeholder ecosystems.
  • •Experience marketing defense technology, simulation, training systems, mission systems, operational technology, aerospace, or security-related solutions.
  • •Experience interfacing with engineering and software systems and solution developers.
  • •Strong expertise in market segmentation, customer insights, product positioning, strategic planning, competitive analysis, and value proposition development.
Experience:DefenseAerospaceSecurityGovernmentMilitary training
Languages:FrenchEnglish
Tech Stack:Microsoft PowerPointExcel

Company Brief

CAE
Provides simulation technologies, integrated training services, and flight training for civil aviation, defense, and healthcare customers worldwide, delivering pilot training, mission rehearsal, and simulation solutions.
Industry: Aviation Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Montreal, Canada
Founded: 1947
WebsiteLinkedIn