Paid Ads Marketing Manager, DX

Atlassian
Americas
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Analytical","Quantitative","Communication","Storytelling","Entrepreneurial mindset"]

Own DX’s paid acquisition channels and website conversion engine. Manage a $600,000+ monthly Google Ads and LinkedIn Ads budget, continuously reallocate spend, and build forecasting and dashboards to drive CAC/ROAS and pipeline contribution. Lead audience targeting and ABM execution, optimize conversion from ads to qualified leads via CRO and testing, and align messaging with editorial and product marketing teams.

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Atlassian
Atlassian
1 day ago

Paid Ads Marketing Manager, DX

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Last checked: 14 hours agoStatus: Live

Job Summary

Own DX’s paid acquisition channels and website conversion engine. Manage a $600,000+ monthly Google Ads and LinkedIn Ads budget, continuously reallocate spend, and build forecasting and dashboards to drive CAC/ROAS and pipeline contribution. Lead audience targeting and ABM execution, optimize conversion from ads to qualified leads via CRO and testing, and align messaging with editorial and product marketing teams.
Location: Americas
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage a $600,000+ monthly paid media budget across Google Ads and LinkedIn Ads with accountability for spend efficiency and return.
  • •Continuously review performance, reallocate spend, and run scenario forecasts for budget planning.
  • •Own audience targeting and segmentation refreshes, including ABM execution, lookalikes, retargeting, and intent-based segments.
  • •Launch and refresh campaigns tied to product releases, research, and events; update keywords, creative, and copy and own attribution/tagging standards.
  • •Own conversion rate optimization for getdx.com through landing page rebuilding, structured A/B/multivariate tests, and monitoring end-to-end funnel metrics.

Pay and Benefits

Equity and Bonus:Equity

Key Requirements

  • •4+ years of experience in performance marketing, growth marketing, or paid acquisition in B2B SaaS.
  • •Hands-on management of 6–7 figure paid media budgets across Google and LinkedIn.
  • •Proven ability to improve CAC and ROAS while managing large budgets.
  • •Demonstrated CRO experience, including landing page redesigns, A/B tests, and conversion improvements.
  • •Hands-on, in-platform execution with Google Ads and LinkedIn Ads without agency support.
Experience:4+ yearsB2B SaaSPerformance marketingGrowth marketingPaid acquisitionCRO
Skills:AnalyticalQuantitativeCommunicationStorytellingEntrepreneurial mindset
Tech Stack:Google AdsLinkedIn AdsCROA/B testingMultivariate testingDashboardsAudience targetingABMSalesforceCustomer.ioMarketoPerformance MaxDynamic search adsLanding page testingProgrammatic advertisingNative advertisingVideo advertisingAttribution strategyCRM integration

Company Brief

Atlassian
Atlassian develops collaboration and workflow software—Jira, Confluence, Trello, Loom and more—used by teams for project management, software development, and IT service management across enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sydney, Australia
Founded: 2002
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