Senior Marketing Manager - Innovation, Taste/Pipeline.

Yum! Brands
Bangkok
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Influencing","Strategic thinking","Communication","Team management"]

Lead the Innovation pipeline for KFC Thailand, shaping strategy, consumer insights, and product concepts. Manage a 2-person team of Senior Brand Managers, partner with Franchisees and Agencies, and influence cross-functional stakeholders to deliver market-relevant launches across a 12-month calendar in a fast-paced FMCG environment.

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Yum! Brands
Yum! Brands
3 months ago

Senior Marketing Manager - Innovation, Taste/Pipeline.

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Lead the Innovation pipeline for KFC Thailand, shaping strategy, consumer insights, and product concepts. Manage a 2-person team of Senior Brand Managers, partner with Franchisees and Agencies, and influence cross-functional stakeholders to deliver market-relevant launches across a 12-month calendar in a fast-paced FMCG environment.
Location: Bangkok
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Drive Sales & Transactions – accountability for beat-year-ago campaigns and sales delivery.
  • •Strategy Development – shape short and long-term brand vision, market analysis, consumer insights, and trend observation.
  • •Taste & Brand Experience – lead innovation initiatives reinforcing taste leadership and engaging product experiences.
  • •Innovation Pipeline Management – manage the 12-month rolling calendar for market-relevant launches.
  • •NPD Process & Protocol Management – end-to-end management across the Innovation team and cross-functional partners.

Key Requirements

  • •Minimum 7 years Brand Management experience across leading FMCG and/or Retail brands
  • •Experience managing a team and leading/influencing cross-functional and external stakeholders
  • •Strong track record of in-market campaigns that delivered against sales and brand metrics
  • •Culture builder and People Grower – defines and leads culture; inspires, coaches and develops others
  • •Bilingual – Thai & English
Experience:7+ yearsFmcgRetailBrand management
Skills:LeadershipInfluencingStrategic thinkingCommunicationTeam management
Languages:ThaiEnglish

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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