Yum! Brands

1 month ago

Senior Marketing Manager - Innovation, Taste/Pipeline.

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead the Innovation pipeline for KFC Thailand, shaping strategy, consumer insights, and product concepts. Manage a 2-person team of Senior Brand Managers, partner with Franchisees and Agencies, and influence cross-functional stakeholders to deliver market-relevant launches across a 12-month calendar in a fast-paced FMCG environment.

Location: Bangkok

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Drive Sales & Transactions – accountability for beat-year-ago campaigns and sales delivery.
•Strategy Development – shape short and long-term brand vision, market analysis, consumer insights, and trend observation.
•Taste & Brand Experience – lead innovation initiatives reinforcing taste leadership and engaging product experiences.
•Innovation Pipeline Management – manage the 12-month rolling calendar for market-relevant launches.
•NPD Process & Protocol Management – end-to-end management across the Innovation team and cross-functional partners.

Key Requirements

•Minimum 7 years Brand Management experience across leading FMCG and/or Retail brands
•Experience managing a team and leading/influencing cross-functional and external stakeholders
•Strong track record of in-market campaigns that delivered against sales and brand metrics
•Culture builder and People Grower – defines and leads culture; inspires, coaches and develops others
•Bilingual – Thai & English

Experience:7+ yearsFmcgRetailBrand management

Skills:LeadershipInfluencingStrategic thinkingCommunicationTeam management

Languages:ThaiEnglish

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Yum! Brands

1 month ago

Senior Marketing Manager - Innovation, Taste/Pipeline.

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Drive Sales & Transactions – accountability for beat-year-ago campaigns and sales delivery.
•Strategy Development – shape short and long-term brand vision, market analysis, consumer insights, and trend observation.
•Taste & Brand Experience – lead innovation initiatives reinforcing taste leadership and engaging product experiences.
•Innovation Pipeline Management – manage the 12-month rolling calendar for market-relevant launches.
•NPD Process & Protocol Management – end-to-end management across the Innovation team and cross-functional partners.

Key Requirements

•Minimum 7 years Brand Management experience across leading FMCG and/or Retail brands
•Experience managing a team and leading/influencing cross-functional and external stakeholders
•Strong track record of in-market campaigns that delivered against sales and brand metrics
•Culture builder and People Grower – defines and leads culture; inspires, coaches and develops others
•Bilingual – Thai & English

Experience:7+ yearsFmcgRetailBrand management

Skills:LeadershipInfluencingStrategic thinkingCommunicationTeam management

Languages:ThaiEnglish

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor