Director of Product Marketing

CaptivateIQ
Austin, Menlo Park, Raleigh, Nashville, Toronto
Workplace: HybridFull timeUSD 210,000 - 290,000 annuallyFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Communication","Leadership","Storytelling","Public speaking","Presentation"]

Lead and mentor a five-person team across Product Marketing, Sales Enablement, and Customer Advocacy to shape market presence, develop compelling product narratives, and drive GTM success as the company expands from a single-product to multi-product portfolio. Own positioning, launch processes, and cross-functional alignment to accelerate pipeline, win deals, and expand accounts in a fast-growing, enterprise-focused B2B SaaS environment.

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CaptivateIQ
CaptivateIQ
6 months ago

Director of Product Marketing

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead and mentor a five-person team across Product Marketing, Sales Enablement, and Customer Advocacy to shape market presence, develop compelling product narratives, and drive GTM success as the company expands from a single-product to multi-product portfolio. Own positioning, launch processes, and cross-functional alignment to accelerate pipeline, win deals, and expand accounts in a fast-growing, enterprise-focused B2B SaaS environment.
Location: Austin, Menlo Park, Raleigh, Nashville, Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead, develop, and mentor a high-performing team spanning product marketing, sales enablement, and customer advocacy.
  • •Own and evolve positioning, messaging, and narrative as new products are launched and categories expand.
  • •Scale product launch processes and measure success through readiness, adoption, and revenue impact.
  • •Build a durable market intelligence engine for voice of customer and competitive insights to inform positioning, sales strategy, and product roadmap.
  • •Own enablement across GTM teams to win new logos, drive expansion, and support renewals.

Pay and Benefits

Salary: USD 210,000 - 290,000 annually
Perks:Health Insurance401kAnnual BonusLearning BudgetApple Hardware

Key Requirements

  • •12+ years in product marketing or related roles, including 3+ years building, leading, and mentoring teams.
  • •Proven ownership of end-to-end sales enablement programs across complex B2B SaaS motions.
  • •Experience leading analyst relations efforts and managing external market perception.
  • •B2B SaaS experience selling into enterprise; familiarity with RevOps or finance personas is a strong plus.
  • •A true player-coach who can set strategy, coach leaders, and still dive into execution when needed.
Experience:12+ yearsB2b SaaSEnterprise softwareSales performance management
Skills:CommunicationLeadershipStorytellingPublic speakingPresentation
Languages:English

Company Brief

CaptivateIQ
Provides a cloud-based sales commission and incentive compensation platform that automates commission calculations, reporting, and plan management to help revenue teams run accurate, scalable incentive programs.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn