Associate Manager, Frontline Repertoire

Sony Music
Seoul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-6 yearsSkills: ["Ownership","Curiosity","Execution excellence","Growth mindset","Collaboration","Problem solving","Agility"]

Own day-to-day execution for assigned international frontline releases in Korea, driving marketing and sales campaigns from planning through rollout and reporting. Coordinate across DSPs, media, content/social agencies, PR partners, and internal teams to deliver high-quality campaigns on time. Develop local positioning and key messages, monitor performance using data and market feedback, and identify incremental opportunities to expand creator angles, fan engagement, and collaborations.

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Sony Music
Sony Music
1 month ago

Associate Manager, Frontline Repertoire

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Last checked: 2 hours agoStatus: Live

Job Summary

Own day-to-day execution for assigned international frontline releases in Korea, driving marketing and sales campaigns from planning through rollout and reporting. Coordinate across DSPs, media, content/social agencies, PR partners, and internal teams to deliver high-quality campaigns on time. Develop local positioning and key messages, monitor performance using data and market feedback, and identify incremental opportunities to expand creator angles, fan engagement, and collaborations.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan and execute marketing and sales campaigns for assigned international frontline releases.
  • •Coordinate across DSP, media, content/social agencies, PR partners, and internal teams to ensure timely, high-quality campaign delivery.
  • •Support campaign strategy by developing local positioning, key messages, activation ideas, and rollout plans.
  • •Monitor release performance and optimize using data, market feedback, and campaign learnings.
  • •Identify incremental opportunities for assigned releases and prepare campaign updates, reports, briefings, and post-campaign learnings.

Key Requirements

  • •3–6 years of experience in music, entertainment, marketing, agency, digital media, content, or related fields.
  • •Strong campaign and project management skills, with ability to manage multiple releases and timelines simultaneously.
  • •Understanding of digital platforms, DSPs, social media, content ecosystems, and the Korean music/entertainment market.
  • •Comfortable working with data, performance tracking, reports, and campaign optimization.
  • •Excellent written and verbal communication skills (Korean and English) for internal coordination and partner-facing communication.
Experience:3-6 yearsMusicEntertainmentMarketingAgencyDigital mediaContent
Skills:OwnershipCuriosityExecution excellenceGrowth mindsetCollaborationProblem solvingAgility
Languages:EnglishKorean
Tech Stack:DSPsSocial media

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
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