Account Based Marketing Industry programs Specialist

NTT
Johannesburg
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Customer-centric","Communication","Collaboration","Influence","Stakeholder relationship management"]

Drive targeted Account Based Marketing (ABM) programs for key accounts by identifying high-value targets, researching customer needs, and partnering with Sales, Marketing, and Product to design customized multi-channel campaigns. Create personalized content and messaging, define success metrics, and use marketing automation, CRM, and data analytics to track performance, optimize engagement, and report results. Coordinate events and advise stakeholders using pain-point insights.

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FursaFursa
NTT
NTT
1 month ago

Account Based Marketing Industry programs Specialist

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Last checked: 4 hours agoStatus: Live

Job Summary

Drive targeted Account Based Marketing (ABM) programs for key accounts by identifying high-value targets, researching customer needs, and partnering with Sales, Marketing, and Product to design customized multi-channel campaigns. Create personalized content and messaging, define success metrics, and use marketing automation, CRM, and data analytics to track performance, optimize engagement, and report results. Coordinate events and advise stakeholders using pain-point insights.
Location: Johannesburg
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Identify high-value target accounts based on business objectives.
  • •Conduct research to understand account needs, pain points, and goals.
  • •Collaborate with Sales, Marketing, and Product to design customized ABM campaigns.
  • •Create personalized content, messaging, and experiences tailored to target accounts across channels.
  • •Define and analyze ABM success metrics, implement account tracking/reporting, and provide feedback to leadership.

Key Requirements

  • •Bachelor's degree or equivalent in marketing, business, communications, or a related field.
  • •Certifications in ABM, digital marketing, or relevant IT domains.
  • •Seasoned demonstrated experience in a marketing, marketing communications, or online agency role within a technology/business environment.
  • •Seasoned ABM experience with strong familiarity with robust CRM systems.
  • •Track record driving targeted, optimized digital campaigns and programs.
Experience:TechnologyGlobal organizationDigital marketingABMCRM
Education:Bachelor's in marketing, business, communications, or related field
Skills:Customer-centricCommunicationCollaborationInfluenceStakeholder relationship management
Certifications:ABMDigital marketing
Tech Stack:Marketing automationCRM systemsData analyticsEmailSocial mediaWeb 2.0SearchWikis

Company Brief

NTT
Dimension Data, operating under NTT Ltd, provides managed IT services, cloud and data center solutions, networking, cybersecurity, and digital transformation services to enterprise customers worldwide.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Public Company (Market Cap in USD)
Headquarters: London, United Kingdom
Founded: 1983
WebsiteLinkedIn